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Trends Subcategories Content Creation Trends

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Multi-Tasking Media Consumption
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Media
    • Technology
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement.

    Activate Consulting: Technology and media...
    Multi-Tasking Media Consumption
    Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement.
    Impact Areas Advertising, Media, Technology
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • Human Renaissance in Creativity
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Design
    • Filmmaking
    • Marketing
    • Culture
    • Emerging Technology
    • Media & Information

    A resurgence of human creativity and emotional depth in response to the rise of AI, emphasizing authentic storytelling and culturally nuanced experiences.

    Artlist: Trend report 2025
    Human Renaissance in Creativity
    A resurgence of human creativity and emotional depth in response to the rise of AI, emphasizing authentic storytelling and culturally nuanced experiences.
    Impact Areas Content creation, Design, Filmmaking, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Emerging Technology, Media & Information
  • Scaled Podcast Advertising
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Targeting
    • Media Buying
    • Podcast Advertising
    • Brands & Advertising
    • Media & Information

    Advertisers are shifting from show-level podcast buys to scaled media buys across podcast networks, leveraging audience-based targeting to reach listeners at scale.

    Audacy: Share of audio trends
    Scaled Podcast Advertising
    Advertisers are shifting from show-level podcast buys to scaled media buys across podcast networks, leveraging audience-based targeting to reach listeners at scale.
    Impact Areas Audience Targeting, Media Buying, Podcast Advertising
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Media & Information
  • Pressure for Online Presence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Broadcast Media
    • Public Relations
    • Social Media Marketing
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Broadcasters and PR professionals face increasing pressure to create content for online and social media platforms to reach younger audiences.

    BR: Annual report final
    Pressure for Online Presence
    Broadcasters and PR professionals face increasing pressure to create content for online and social media platforms to reach younger audiences.
    Impact Areas Broadcast Media, Public Relations, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Video Content Dominance
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Broadcast Media
    • Online Video Platforms
    • Podcasting
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    The popularity of video content, particularly on YouTube, is transforming the broadcast landscape, with broadcasters migrating online and PR prioritizing visuals.

    BR: Annual report final
    Video Content Dominance
    The popularity of video content, particularly on YouTube, is transforming the broadcast landscape, with broadcasters migrating online and PR prioritizing visuals.
    Impact Areas Broadcast Media, Online Video Platforms, Podcasting
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Video Content Dominance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content creation
    • Platform Selection
    • Social Media Strategy
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.

    Creator IQ: The state of...
    Video Content Dominance
    Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.
    Impact Areas Content creation, Platform Selection, Social Media Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Augmented Media Toolkit
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Marketing
    • Media Planning
    • Brands & Advertising
    • Emerging Technology
    • Media & Information

    AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain.

    Dentsu: The year of impact...
    Augmented Media Toolkit
    AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain.
    Impact Areas Advertising, Marketing, Media Planning
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Emerging Technology, Media & Information
  • Look From Above: Elevated Perspective
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Cartography
    • Photography
    • Videography
    • Brands & Advertising
    • Media & Information

    Brands are adopting aerial perspectives and expansive compositions to provide a broader context and showcase products or scenes with full transparency.

    Depositphotos: Creative trends 2025
    Look From Above: Elevated Perspective
    Brands are adopting aerial perspectives and expansive compositions to provide a broader context and showcase products or scenes with full transparency.
    Impact Areas Advertising, Cartography, Photography, Videography
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Media & Information
  • AI-Powered Content Generation
    • AI-Driven Transformation
    • Entertainment
    • Journalism
    • Marketing
    • Media Production
    • Business & Commerce
    • Emerging Technology
    • Media & Information

    AI is rapidly transforming content creation, from automating tasks to becoming a collaborative partner.

    Ezra Eeman: Wayfinder trends 2025
    AI-Powered Content Generation
    AI is rapidly transforming content creation, from automating tasks to becoming a collaborative partner.
    Impact Areas Entertainment, Journalism, Marketing, Media Production
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Media & Information
  • Fluid Information Discovery
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Content Discovery Platforms
    • Media Consumption
    • Search Engines
    • Social Media
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Traditional search is giving way to more dynamic and personalized discovery experiences, driven by AI and social platforms.

    Ezra Eeman: Wayfinder trends 2025
    Fluid Information Discovery
    Traditional search is giving way to more dynamic and personalized discovery experiences, driven by AI and social platforms.
    Impact Areas Content Discovery Platforms, Media Consumption, Search Engines, Social Media
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Digital Platforms, Emerging Technology, Media & Information
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