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Trends Subcategories Consumer Preferences

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Sentimental Inflation: Emotional Value
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Art & Design
    • Experiences
    • Fashion & Accessories
    • Retail
    • Consumer Attitudes
    • Culture

    Consumers are placing increasing value on the emotional resonance of their possessions, prioritizing sentimental value over material worth.

    Nextatlas: Unveiling 2025
    Sentimental Inflation: Emotional Value
    Consumers are placing increasing value on the emotional resonance of their possessions, prioritizing sentimental value over material worth.
    Impact Areas Art & Design, Experiences, Fashion & Accessories, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Home Under Construction
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Home improvement
    • Interior Design
    • Real estate
    • Smart home technology
    • Brands & Advertising
    • Consumer Attitudes
    • The Home

    The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes.

    Mintel: 2025 global consumer trends
    Home Under Construction
    The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes.
    Impact Areas Home improvement, Interior Design, Real estate, Smart home technology
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, The Home
  • Authentic Brand Connections
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Content creation
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes

    Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.

    Meta: BR plan & go...
    Authentic Brand Connections
    Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.
    Impact Areas Branding, Content creation, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Silver Spenders Rise
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Demographics
    • Marketing
    • Product Development
    • Retail Strategy
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.

    McKinsey: The state of fashion...
    Silver Spenders Rise
    The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.
    Impact Areas Demographics, Marketing, Product Development, Retail Strategy
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Last-Minute Travel
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Consumer Behavior
    • Hospitality industry
    • Travel booking platforms
    • Consumer Attitudes
    • Travel & Tourism

    Uncertainty and the desire for flexibility drive the continued popularity of last-minute travel bookings.

    Lemongrass: Travel trend report 2025
    Last-Minute Travel
    Uncertainty and the desire for flexibility drive the continued popularity of last-minute travel bookings.
    Impact Areas Consumer Behavior, Hospitality industry, Travel booking platforms
    Themes Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Consumer Attitudes, Travel & Tourism
  • Destination Dupes
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Emerging destinations
    • Social media influence
    • Travel planning
    • Consumer Attitudes
    • Travel & Tourism

    Travelers seek affordable and less crowded alternatives to popular destinations, leading to the rise of "destination dupes."

    Lemongrass: Travel trend report 2025
    Destination Dupes
    Travelers seek affordable and less crowded alternatives to popular destinations, leading to the rise of "destination dupes."
    Impact Areas Emerging destinations, Social media influence, Travel planning
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Tofu Tourism
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food and beverage sector
    • Hospitality industry
    • Sustainable tourism
    • Consumer Attitudes
    • Food & Drink
    • Travel & Tourism

    Veganism influences travel choices, with increasing demand for vegan-friendly accommodations, tours, and dining options.

    Lemongrass: Travel trend report 2025
    Tofu Tourism
    Veganism influences travel choices, with increasing demand for vegan-friendly accommodations, tours, and dining options.
    Impact Areas Food and beverage sector, Hospitality industry, Sustainable tourism
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Travel & Tourism
  • Shifting Content Consumption
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Audience Engagement
    • Content creation
    • Streaming Services
    • Consumer Attitudes
    • Emerging Technology
    • Media & Information

    Market saturation, generational preferences, and AI are reshaping how audiences engage with content.

    Kantar: 2025 media trends and...
    Shifting Content Consumption
    Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
    Impact Areas Audience Engagement, Content creation, Streaming Services
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Consumer Attitudes, Emerging Technology, Media & Information
  • E-commerce Goes ‘Glocal’ with Payments
    • Navigating Global Uncertainty
    • Cross-border Trade
    • E-commerce
    • Emerging Markets
    • Payments
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    E-commerce merchants will increasingly adopt 'glocal' payment solutions to cater to local payment preferences in emerging markets.

    Juniper: Top 10 fintech payments...
    E-commerce Goes ‘Glocal’ with Payments
    E-commerce merchants will increasingly adopt 'glocal' payment solutions to cater to local payment preferences in emerging markets.
    Impact Areas Cross-border Trade, E-commerce, Emerging Markets, Payments
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Wellness and Self-Care
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beauty
    • Health and Wellness
    • Personal Care
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle

    Consumers are prioritizing wellness and self-care, from hydration and healthy lips to full-body moisturizing routines and scalp care.

    John Lewis: Shop Live Look...
    Wellness and Self-Care
    Consumers are prioritizing wellness and self-care, from hydration and healthy lips to full-body moisturizing routines and scalp care.
    Impact Areas Beauty, Health and Wellness, Personal Care
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness, Lifestyle
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