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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Mobile-First Internet Access
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • App Development
    • Content Consumption
    • Mobile Commerce
    • Consumer Attitudes
    • Digital Platforms

    Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.

    OFCOM: Online nation 2024
    Mobile-First Internet Access
    Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.
    Impact Areas App Development, Content Consumption, Mobile Commerce
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Digital Platforms
  • Shifting Social Media Landscape
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content creation
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.

    OFCOM: Online nation 2024
    Shifting Social Media Landscape
    While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.
    Impact Areas Content creation, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • GLP-1 Drug Support
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Food & Beverage
    • Healthcare
    • Pharmaceutical
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    The rise of GLP-1 drugs for weight management is creating new needs and opportunities for the food and beverage industry, focusing on nutritional density and portion control.

    Nourish: 2025 food agriculture trend...
    GLP-1 Drug Support
    The rise of GLP-1 drugs for weight management is creating new needs and opportunities for the food and beverage industry, focusing on nutritional density and…
    Impact Areas Food & Beverage, Healthcare, Pharmaceutical
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Enhanced Hydration 2.0
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beverages
    • Consumer Products
    • Wellness
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Consumers are seeking more than just basic hydration, demanding functional and flavorful enhancements in their water and other beverages.

    Nourish: 2025 food agriculture trend...
    Enhanced Hydration 2.0
    Consumers are seeking more than just basic hydration, demanding functional and flavorful enhancements in their water and other beverages.
    Impact Areas Beverages, Consumer Products, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Longevity-Focused Eating
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Food & Beverage
    • Healthcare
    • Wellness
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Consumers are increasingly prioritizing their diets for longevity and healthspan, focusing on nutrient-rich foods and Blue Zone principles.

    Nourish: 2025 food agriculture trend...
    Longevity-Focused Eating
    Consumers are increasingly prioritizing their diets for longevity and healthspan, focusing on nutrient-rich foods and Blue Zone principles.
    Impact Areas Food & Beverage, Healthcare, Wellness
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Multisensory Eating
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Food & Beverage
    • Product Development
    • Restaurants
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.

    Nourish: 2025 food agriculture trend...
    Multisensory Eating
    Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.
    Impact Areas Food & Beverage, Product Development, Restaurants
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Sentimental Inflation: Emotional Value
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Art & Design
    • Experiences
    • Fashion & Accessories
    • Retail
    • Consumer Attitudes
    • Culture

    Consumers are placing increasing value on the emotional resonance of their possessions, prioritizing sentimental value over material worth.

    Nextatlas: Unveiling 2025
    Sentimental Inflation: Emotional Value
    Consumers are placing increasing value on the emotional resonance of their possessions, prioritizing sentimental value over material worth.
    Impact Areas Art & Design, Experiences, Fashion & Accessories, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Hyper Rawness: Sensory Disruption
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Advertising & Branding
    • Design
    • Food & Beverage
    • Materials
    • Media & Entertainment
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Consumers are seeking out raw, unprocessed aesthetics and experiences that challenge traditional notions of comfort and stimulate the senses.

    Nextatlas: Unveiling 2025
    Hyper Rawness: Sensory Disruption
    Consumers are seeking out raw, unprocessed aesthetics and experiences that challenge traditional notions of comfort and stimulate the senses.
    Impact Areas Advertising & Branding, Design, Food & Beverage, Materials, Media & Entertainment
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods
    Categories Consumer Attitudes, Culture, Lifestyle
  • Intentional Consumption Rise
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • CPG
    • E-commerce
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs.

    Nielsen: Guide to 2025 mid-year...
    Intentional Consumption Rise
    Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs.
    Impact Areas CPG, E-commerce, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Evolving Discount Landscape
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Branding
    • CPG
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    The concept of "discount" is expanding beyond just price, encompassing value, health, sustainability, and convenience.

    Nielsen: Guide to 2025 mid-year...
    Evolving Discount Landscape
    The concept of "discount" is expanding beyond just price, encompassing value, health, sustainability, and convenience.
    Impact Areas Branding, CPG, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
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