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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Privacy and Personalization Paradox
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Data Analytics
    • E-commerce
    • Marketing
    • Business & Commerce
    • Consumer Attitudes
    • Data & Privacy

    Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.

    Qualtrics: 2025 Consumer Trends Report
    Privacy and Personalization Paradox
    Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
    Impact Areas Data Analytics, E-commerce, Marketing
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Data & Privacy
  • Saying Less, Doing More
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Brand strategy
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.

    Red Antler: 2025 State of...
    Saying Less, Doing More
    Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.
    Impact Areas Advertising, Brand strategy, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Optimistic Brand Advocacy
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Purpose
    • Corporate Social Responsibility
    • Long-Term Strategy
    • Social impact
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.

    Red Antler: 2025 State of...
    Optimistic Brand Advocacy
    In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.
    Impact Areas Brand Purpose, Corporate Social Responsibility, Long-Term Strategy, Social impact
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Durability as New Luxury
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Behavior
    • Marketing
    • Product Design
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.

    Red Antler: 2025 State of...
    Durability as New Luxury
    In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.
    Impact Areas Consumer Behavior, Marketing, Product Design, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Vibes-Driven Dining Experiences
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • bars
    • Hospitality
    • Interior Design
    • Restaurants
    • Consumer Attitudes
    • Culture
    • Food & Drink

    Restaurant atmosphere and social connection are paramount, driving dining decisions and influencing restaurant design.

    Resy: Retrospective 2024
    Vibes-Driven Dining Experiences
    Restaurant atmosphere and social connection are paramount, driving dining decisions and influencing restaurant design.
    Impact Areas bars, Hospitality, Interior Design, Restaurants
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Food & Drink
  • EV Adoption Journey
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Automotive
    • Consumer Behavior
    • Sustainability
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Despite the hype, EV adoption faces challenges related to cost, convenience, and charging infrastructure. OEMs need to address these concerns and provide clear value propositions to drive wider adoption.

    Publicis Sapient: Guide to next...
    EV Adoption Journey
    Despite the hype, EV adoption faces challenges related to cost, convenience, and charging infrastructure. OEMs need to address these concerns and provide clear value propositions…
    Impact Areas Automotive, Consumer Behavior, Sustainability
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Back to Basics CX
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • All industries
    • Business & Commerce
    • Consumer Attitudes

    Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.

    Qualtrics: 2025 Consumer Trends Report
    Back to Basics CX
    Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.
    Impact Areas All industries
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Evolving Online Retail
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Behavior
    • E-commerce
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing.

    OFCOM: Online nation 2024
    Evolving Online Retail
    Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing.
    Impact Areas Consumer Behavior, E-commerce, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Fragmented Internet Returns
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Consumption
    • online communities
    • Social Media
    • Consumer Attitudes
    • Digital Platforms

    Users are seeking refuge from mainstream social media platforms, exploring niche online communities and platforms like Substack, Discord, and WhatsApp.

    Ok Cool: Gatekeeping information is...
    Fragmented Internet Returns
    Users are seeking refuge from mainstream social media platforms, exploring niche online communities and platforms like Substack, Discord, and WhatsApp.
    Impact Areas Content Consumption, online communities, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms
  • Audience-Led Brand Education
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand strategy
    • Customer Engagement
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes

    Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions.

    Ok Cool: Gatekeeping information is...
    Audience-Led Brand Education
    Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions.
    Impact Areas Brand strategy, Customer Engagement, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
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