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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Adventurous Office Snacks
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food Service
    • Retail
    • Workplace Culture
    • Consumer Attitudes
    • Food & Drink
    • The Workplace

    Asian street food and Filipino cuisine are becoming popular choices for office lunches and snacks, driven by Gen Z's preference for affordable yet adventurous experiences.

    Tastewise: Flavor chase top trend...
    Adventurous Office Snacks
    Asian street food and Filipino cuisine are becoming popular choices for office lunches and snacks, driven by Gen Z's preference for affordable yet adventurous experiences.
    Impact Areas Food Service, Retail, Workplace Culture
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, The Workplace
  • Functional Hydration
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • beverage industry
    • Health and Wellness
    • Social Media
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and electrolyte replenishment.

    Tastewise: Flavor chase top trend...
    Functional Hydration
    Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and…
    Impact Areas beverage industry, Health and Wellness, Social Media
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Creative Collaborations: Brand Elevation
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Branding
    • Marketing
    • Product Development
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.

    The Drawing Arm: Trend report...
    Creative Collaborations: Brand Elevation
    Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.
    Impact Areas Branding, Marketing, Product Development, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • The Good Old Days: Nostalgia Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Marketing
    • Product Design
    • Brands & Advertising
    • Consumer Attitudes

    Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.

    The Drawing Arm: Trend report...
    The Good Old Days: Nostalgia Marketing
    Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.
    Impact Areas Advertising, Branding, Marketing, Product Design
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Curated Old Soul Style
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • food
    • Interior Design
    • Lifestyle
    • Consumer Attitudes
    • Culture
    • Lifestyle

    A renewed appreciation for connoisseurship, understated elegance, and handcrafted goods, emphasizing quality and character over flashiness.

    Stocksy: Visual Insights Report 2025
    Curated Old Soul Style
    A renewed appreciation for connoisseurship, understated elegance, and handcrafted goods, emphasizing quality and character over flashiness.
    Impact Areas Fashion, food, Interior Design, Lifestyle
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Lifestyle
  • Imperfect, Authentic Lives
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Lifestyle
    • Marketing
    • Mental Health
    • Social Media
    • Consumer Attitudes
    • Culture
    • Lifestyle

    A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections.

    Stocksy: Visual Insights Report 2025
    Imperfect, Authentic Lives
    A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections.
    Impact Areas Lifestyle, Marketing, Mental Health, Social Media
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Lifestyle
  • Social Fitness and Community
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Community Building
    • Fitness Industry
    • Social Networking
    • Consumer Attitudes
    • Culture
    • Health & Wellness

    People are increasingly using fitness activities to build social connections and community, driving growth in group workouts and fitness clubs.

    Strava: Year in Sport the...
    Social Fitness and Community
    People are increasingly using fitness activities to build social connections and community, driving growth in group workouts and fitness clubs.
    Impact Areas Community Building, Fitness Industry, Social Networking
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Health & Wellness
  • Social Fitness and Community
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Community Building
    • Fitness Industry
    • Social platforms
    • Consumer Attitudes
    • Culture
    • Health & Wellness

    People are increasingly using fitness activities as a way to build social connections and community.

    Strava: Year in Sport the...
    Social Fitness and Community
    People are increasingly using fitness activities as a way to build social connections and community.
    Impact Areas Community Building, Fitness Industry, Social platforms
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Health & Wellness
  • Loyalty Program Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Customer Relationship Management
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Loyalty programs are shifting from customer retention to customer acquisition tools.

    Statista: Consumer trends 2025
    Loyalty Program Growth
    Loyalty programs are shifting from customer retention to customer acquisition tools.
    Impact Areas Customer Relationship Management, Marketing, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Declining Influencer Trust
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes

    Consumer trust in influencers is waning, impacting influencer marketing effectiveness.

    Statista: Consumer trends 2025
    Declining Influencer Trust
    Consumer trust in influencers is waning, impacting influencer marketing effectiveness.
    Impact Areas Advertising, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
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