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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Emotional Connection over Technical Quality
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Marketing
    • Media Consumption
    • Consumer Attitudes
    • Entertainment
    • Media & Information

    Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.

    YouTube: Why we watch 2.0...
    Emotional Connection over Technical Quality
    Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.
    Impact Areas Content creation, Marketing, Media Consumption
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Entertainment, Media & Information
  • Viewer-Driven Content Curation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Content Discovery
    • Streaming platforms
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    Viewers actively curate their own media experiences, leading to increased engagement and ownership.

    YouTube: Why we watch 2.0...
    Viewer-Driven Content Curation
    Viewers actively curate their own media experiences, leading to increased engagement and ownership.
    Impact Areas Advertising, Content Discovery, Streaming platforms
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • Authenticity and Relatability as Key Drivers
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Building
    • Content creation
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    Authenticity and relatability are crucial factors influencing viewer engagement and memory encoding.

    YouTube: Why we watch 2.0...
    Authenticity and Relatability as Key Drivers
    Authenticity and relatability are crucial factors influencing viewer engagement and memory encoding.
    Impact Areas Brand Building, Content creation, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • Resilient Consumer Spending Growth
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • E-commerce
    • FMCG
    • Global economy
    • Manufacturing
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Global consumer spending demonstrates resilience, projected to grow 5.5% in 2025 despite economic uncertainties.

    World Data Lab: Consumer outlook...
    Resilient Consumer Spending Growth
    Global consumer spending demonstrates resilience, projected to grow 5.5% in 2025 despite economic uncertainties.
    Impact Areas E-commerce, FMCG, Global economy, Manufacturing, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Gen-Z as Largest Generation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Product Development
    • Retail
    • Technology
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.

    World Data Lab: Consumer outlook...
    Gen-Z as Largest Generation
    Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
    Impact Areas Advertising, Marketing, Product Development, Retail, Technology
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Aging Consumer Influence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Financial Services
    • Healthcare
    • Leisure
    • Senior Care Products
    • Travel
    • Business & Commerce
    • Consumer Attitudes

    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.

    World Data Lab: Consumer outlook...
    Aging Consumer Influence
    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.
    Impact Areas Financial Services, Healthcare, Leisure, Senior Care Products, Travel
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Rise of Brainrot Culture
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Brand strategy
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.

    Webby: 2025 trend report its...
    Rise of Brainrot Culture
    Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.
    Impact Areas Advertising, Brand strategy, Content creation, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Rural Revitalization & Migration
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Real estate
    • Retail
    • Rural Development
    • Urban planning
    • Business & Commerce
    • Consumer Attitudes
    • Lifestyle

    Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.

    WGSN: Future consumer 2026
    Rural Revitalization & Migration
    Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.
    Impact Areas Real estate, Retail, Rural Development, Urban planning
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Lifestyle
  • Prioritizing Minorstones & Joy
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Marketing
    • Mental Wellness
    • Product Development
    • Retail
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.

    WGSN: Future consumer 2026
    Prioritizing Minorstones & Joy
    Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.
    Impact Areas Marketing, Mental Wellness, Product Development, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Care & Community Focus
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Healthcare
    • Sustainability
    • Wellness
    • Consumer Attitudes
    • Culture
    • Sustainability

    Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.

    WGSN: Future consumer 2026
    Care & Community Focus
    Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.
    Impact Areas Community Development, Healthcare, Sustainability, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Sustainability
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