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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Online Watch Shopping Grows
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Brand websites
    • E-commerce platforms
    • Social Media Marketing
    • Business & Commerce
    • Consumer Attitudes

    Online watch purchasing is gaining traction, particularly among women, driven by convenience and evolving consumer habits.

    Deloitte: Swiss watch industry insights...
    Online Watch Shopping Grows
    Online watch purchasing is gaining traction, particularly among women, driven by convenience and evolving consumer habits.
    Impact Areas Brand websites, E-commerce platforms, Social Media Marketing
    Themes The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Cost of Hesitations
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Brand Trust
    • Digital Marketing
    • E-commerce
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Cybersecurity

    Declining trust in digital content due to scams and AI-generated misinformation is causing hesitation in online interactions, impacting brand engagement and the online experience.

    Accenture: Life trends 2025
    Cost of Hesitations
    Declining trust in digital content due to scams and AI-generated misinformation is causing hesitation in online interactions, impacting brand engagement and the online experience.
    Impact Areas Brand Trust, Digital Marketing, E-commerce, Social Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Consumer Attitudes, Cybersecurity
  • The Parent Trap
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Child Development
    • Education
    • Technology Industry
    • Youth Marketing
    • Consumer Attitudes
    • Cybersecurity
    • Family

    Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential shifts in youth-targeted marketing.

    Accenture: Life trends 2025
    The Parent Trap
    Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential…
    Impact Areas Child Development, Education, Technology Industry, Youth Marketing
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Cybersecurity, Family
  • Impatience Economy
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Entertainment
    • Finance
    • Healthcare
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional industries and creating opportunities for brands that offer relatable advice and convenient solutions.

    Accenture: Life trends 2025
    Impatience Economy
    Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional…
    Impact Areas Consumer Behavior, Entertainment, Finance, Healthcare
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Social Rewilding
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Experience
    • Community Building
    • Leisure and Recreation
    • Retail
    • Consumer Attitudes
    • Culture
    • Lifestyle

    People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer tactile and authentic engagements.

    Accenture: Life trends 2025
    Social Rewilding
    People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer…
    Impact Areas Brand Experience, Community Building, Leisure and Recreation, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Lifestyle
  • Hyper-Personalization through AI
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Consumer goods
    • Financial Services
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth.

    Accenture: Navigating the great value...
    Hyper-Personalization through AI
    AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth.
    Impact Areas Consumer goods, Financial Services, Retail
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Emotional Connection over Technical Quality
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Marketing
    • Media Consumption
    • Consumer Attitudes
    • Entertainment
    • Media & Information

    Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.

    YouTube: Why we watch 2.0...
    Emotional Connection over Technical Quality
    Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.
    Impact Areas Content creation, Marketing, Media Consumption
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Entertainment, Media & Information
  • Viewer-Driven Content Curation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Content Discovery
    • Streaming platforms
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    Viewers actively curate their own media experiences, leading to increased engagement and ownership.

    YouTube: Why we watch 2.0...
    Viewer-Driven Content Curation
    Viewers actively curate their own media experiences, leading to increased engagement and ownership.
    Impact Areas Advertising, Content Discovery, Streaming platforms
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • Authenticity and Relatability as Key Drivers
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Building
    • Content creation
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    Authenticity and relatability are crucial factors influencing viewer engagement and memory encoding.

    YouTube: Why we watch 2.0...
    Authenticity and Relatability as Key Drivers
    Authenticity and relatability are crucial factors influencing viewer engagement and memory encoding.
    Impact Areas Brand Building, Content creation, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • Human-Centric AI Agents
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • AI development
    • Customer service
    • Marketing
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Consumer trust in AI agents is increasingly dependent on their ability to exhibit human-like traits such as friendliness, empathy, and creativity.

    Zendesk: CX trends 2025
    Human-Centric AI Agents
    Consumer trust in AI agents is increasingly dependent on their ability to exhibit human-like traits such as friendliness, empathy, and creativity.
    Impact Areas AI development, Customer service, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
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