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Your trends

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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • AI Powered Daily Life
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Accessibility
    • Consumer Technology
    • Digital Services
    • Education
    • Entertainment
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Generative AI is moving beyond chatbots and becoming integrated into everyday services, impacting how people interact with technology and brands.

    Dentsu: The year of impact...
    AI Powered Daily Life
    Generative AI is moving beyond chatbots and becoming integrated into everyday services, impacting how people interact with technology and brands.
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    Impact Areas Accessibility, Consumer Technology, Digital Services, Education, Entertainment
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • AI Mobile Integration Boom
    • AI-Driven Transformation
    • Education
    • Finance
    • Lifestyle
    • Music
    • Photo & Video
    • Productivity
    • Shopping
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    AI is rapidly integrating into mobile apps across various sectors, driving a surge in downloads, revenue, and user engagement.

    Sensor Tower: State of mobile...
    AI Mobile Integration Boom
    AI is rapidly integrating into mobile apps across various sectors, driving a surge in downloads, revenue, and user engagement.
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology
    • AI-Driven Transformation
    Impact Areas Education, Finance, Lifestyle, Music, Photo & Video, Productivity, Shopping
    Themes AI-Driven Transformation
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • AI Exploration and Implementation
    • AI-Driven Transformation
    • Automation
    • Customer Relationship Management
    • Decision-Making
    • Business & Commerce
    • Emerging Technology
    • Food & Drink

    Interest and implementation of AI are surging, driven by the potential for automation, customer insights, and enhanced decision-making, but barriers remain.

    Aptean: F&B industry report UK&I...
    AI Exploration and Implementation
    Interest and implementation of AI are surging, driven by the potential for automation, customer insights, and enhanced decision-making, but barriers remain.
    • Business & Commerce
    • Emerging Technology
    • Food & Drink
    • AI-Driven Transformation
    Impact Areas Automation, Customer Relationship Management, Decision-Making
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Food & Drink
  • AI and Broader Tech Impact
    • AI-Driven Transformation
    • Business Operations
    • Investment strategies
    • Technology
    • Business & Commerce
    • Emerging Technology

    While AI continues to drive market momentum, its impact is broadening beyond big tech, creating opportunities in related industries and sectors.

    Fidelity: Outlook 2025
    AI and Broader Tech Impact
    While AI continues to drive market momentum, its impact is broadening beyond big tech, creating opportunities in related industries and sectors.
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    Impact Areas Business Operations, Investment strategies, Technology
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • AI Agents with Spending Power
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • AI
    • Cryptocurrency
    • Fintech
    • Payments
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    AI agents are being empowered to make transactions, with crypto emerging as an early payment rail.

    CB Insights: Tech trends 2025
    AI Agents with Spending Power
    AI agents are being empowered to make transactions, with crypto emerging as an early payment rail.
    • Business & Commerce
    • Emerging Technology
    • Finance & Money
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    Impact Areas AI, Cryptocurrency, Fintech, Payments
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Aging Population Shifts Demand
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Healthcare
    • Life Insurance
    • Retirement Planning
    • Business & Commerce
    • Finance & Money

    The aging global population and evolving customer purchasing patterns are creating new opportunities and challenges for insurers.

    McKinsey: Global insurance report 2025
    Aging Population Shifts Demand
    The aging global population and evolving customer purchasing patterns are creating new opportunities and challenges for insurers.
    • Business & Commerce
    • Finance & Money
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Healthcare, Life Insurance, Retirement Planning
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • Aging Consumer Influence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Financial Services
    • Healthcare
    • Leisure
    • Senior Care Products
    • Travel
    • Business & Commerce
    • Consumer Attitudes

    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.

    World Data Lab: Consumer outlook...
    Aging Consumer Influence
    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.
    • Business & Commerce
    • Consumer Attitudes
    • Experiences Over Material Goods
    • Values-Driven Consumption
    Impact Areas Financial Services, Healthcare, Leisure, Senior Care Products, Travel
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Agile Teams for Fleeting Trends
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Brand strategy
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.

    Artlist: Trend report 2025
    Agile Teams for Fleeting Trends
    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • AI-Driven Transformation
    • The Power of Community and Connection
    Impact Areas Brand strategy, Content creation, Marketing, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Agile and Authentic Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand marketing
    • Content Strategy
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.

    Webby: 2025 trend report: It's...
    Agile and Authentic Marketing
    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Brand marketing, Content Strategy, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Affordable Indulgence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Bakery
    • Desserts
    • Foodservice
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.

    Synergy: Sweet goods 2025 2026...
    Affordable Indulgence
    Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink
    • Experiences Over Material Goods
    • Values-Driven Consumption
    Impact Areas Bakery, Desserts, Foodservice, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
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