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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Synthetic Humans Emergence
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer service
    • Education
    • Healthcare
    • Marketing
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    AI-powered synthetic humans are transforming digital interactions by creating more engaging and personalized experiences.

    Globant: Tech trends 2025
    Synthetic Humans Emergence
    AI-powered synthetic humans are transforming digital interactions by creating more engaging and personalized experiences.
    Impact Areas Customer service, Education, Healthcare, Marketing
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Tech Incumbent Resilience
    • AI-Driven Transformation
    • Competition
    • Investment
    • Technology Industry
    • Business & Commerce
    • Emerging Technology

    Top tech companies maintain market dominance due to scale effects, strategic self-disruption, and early adoption of disruptive trends.

    Bain: Technology report
    Tech Incumbent Resilience
    Top tech companies maintain market dominance due to scale effects, strategic self-disruption, and early adoption of disruptive trends.
    Impact Areas Competition, Investment, Technology Industry
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • TikTok as Relevance Engine
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Digital Advertising
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok's algorithm and community-driven nature make it a powerful platform for driving both personal and cultural relevance, leading to brand discovery and increased engagement.

    WARC: TikTok unlocking business impact...
    TikTok as Relevance Engine
    TikTok's algorithm and community-driven nature make it a powerful platform for driving both personal and cultural relevance, leading to brand discovery and increased engagement.
    Impact Areas Brand Discovery, Digital Advertising, Social Media Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Top Platforms Deliver ROI
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Platform Strategy
    • Return on Investment
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.

    HubSpot: 2024 social trends report
    Top Platforms Deliver ROI
    Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.
    Impact Areas Platform Strategy, Return on Investment, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Total Video Convergence
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Entertainment
    • Media
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.

    Kantar: Marketing trends 2025
    Total Video Convergence
    The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.
    Impact Areas Advertising, Entertainment, Media
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Trailblazer Destination Hotels
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destination marketing
    • Hospitality
    • Hotel design
    • Business & Commerce
    • Travel & Tourism

    Unique and charismatic hotels are becoming destinations in themselves, attracting travelers seeking distinctive experiences.

    Amadeus: Globetrender travel trends 2025
    Trailblazer Destination Hotels
    Unique and charismatic hotels are becoming destinations in themselves, attracting travelers seeking distinctive experiences.
    Impact Areas Destination marketing, Hospitality, Hotel design
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Travel & Tourism
  • Transcending Physical Experiences
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Digital Marketing
    • Event Marketing
    • Experiential Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Brand experiences are no longer confined to physical spaces, becoming fluid and interconnected across digital and physical realms.

    Jack Morton: 5 cultural truths...
    Transcending Physical Experiences
    Brand experiences are no longer confined to physical spaces, becoming fluid and interconnected across digital and physical realms.
    Impact Areas Digital Marketing, Event Marketing, Experiential Marketing
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Uneven Distribution
    • Navigating Global Uncertainty
    • Digital Access
    • Global markets
    • Regulation
    • Social Equity
    • Technology Adoption
    • Business & Commerce
    • Cybersecurity
    • Digital Platforms

    The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.

    Dentsu: The year of impact...
    Uneven Distribution
    The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.
    Impact Areas Digital Access, Global markets, Regulation, Social Equity, Technology Adoption
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Digital Platforms
  • Unevenly Distributed Future
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Digital Equity
    • Global Marketing
    • Technology Access
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    The digital landscape is becoming increasingly fragmented and unequal due to varying regulations, technological advancements, and access to resources.

    Dentsu: The year of impact...
    Unevenly Distributed Future
    The digital landscape is becoming increasingly fragmented and unequal due to varying regulations, technological advancements, and access to resources.
    Impact Areas Digital Equity, Global Marketing, Technology Access
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Unified Audio Measurement
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising ROI
    • Campaign Measurement
    • Media Planning
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Publishers, agencies, and measurement partners are collaborating to develop unified audio measurement solutions that bridge the gap between over-the-air, digital streaming, and podcast ads.

    Audacy: Share of audio trends
    Unified Audio Measurement
    Publishers, agencies, and measurement partners are collaborating to develop unified audio measurement solutions that bridge the gap between over-the-air, digital streaming, and podcast ads.
    Impact Areas Advertising ROI, Campaign Measurement, Media Planning
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Media & Information
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