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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Social Search Dominates
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Consumer Behavior
    • Market Research
    • Search Engine Optimization
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.

    HubSpot: 2024 social trends report
    Social Search Dominates
    Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.
    Impact Areas Consumer Behavior, Market Research, Search Engine Optimization
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Solo Travel & MeMooners
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Hospitality
    • Tourism
    • Travel Agencies
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.

    Hilton: 2025 trends report fact...
    Solo Travel & MeMooners
    Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.
    Impact Areas Hospitality, Tourism, Travel Agencies
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • Spatial Computing’s Rise
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • AR/VR
    • Enterprise Applications
    • Gaming
    • Business & Commerce
    • Emerging Technology

    Spatial computing is approaching mainstream adoption, with advancements in devices, AI, and data ecosystems.

    Activate Consulting: Technology and media...
    Spatial Computing’s Rise
    Spatial computing is approaching mainstream adoption, with advancements in devices, AI, and data ecosystems.
    Impact Areas AR/VR, Enterprise Applications, Gaming
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Sports Betting Dominates
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Platform Development
    • Player Engagement
    • Revenue Generation
    • Business & Commerce
    • Culture
    • Entertainment

    Sports betting is becoming a primary revenue driver in iGaming, with emerging sectors like esports and fantasy sports contributing to its growth.

    Softswiss: iGaming Trends 2025
    Sports Betting Dominates
    Sports betting is becoming a primary revenue driver in iGaming, with emerging sectors like esports and fantasy sports contributing to its growth.
    Impact Areas Platform Development, Player Engagement, Revenue Generation
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Culture, Entertainment
  • Sports Media Transformation
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Betting
    • Sports
    • Streaming
    • Business & Commerce
    • Entertainment
    • Media & Information

    Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.

    Activate Consulting: Technology and media...
    Sports Media Transformation
    Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.
    Impact Areas Betting, Sports, Streaming
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Entertainment, Media & Information
  • Sportswear Competition
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Competition
    • Marketing
    • Product Innovation
    • Sportswear Market
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players.

    McKinsey: The state of fashion...
    Sportswear Competition
    The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players.
    Impact Areas Brand Competition, Marketing, Product Innovation, Sportswear Market
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Stagnant Impact Investing
    • Values-Driven Consumption
    • Investment strategies
    • Mission-Related Investments
    • Social Impact Bonds
    • Business & Commerce
    • Finance & Money

    Impact investing remains relatively low despite its potential for aligning investments with mission.

    McKinsey: Family philanthropy trends 2025:...
    Stagnant Impact Investing
    Impact investing remains relatively low despite its potential for aligning investments with mission.
    Impact Areas Investment strategies, Mission-Related Investments, Social Impact Bonds
    Themes Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • Steady Global E&M Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Advertising
    • Connectivity
    • Consumer Spending
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.

    PwC: Global entertainment & media...
    Steady Global E&M Growth
    The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
    Impact Areas Advertising, Connectivity, Consumer Spending
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Strategic AI Applications
    • AI-Driven Transformation
    • Entertainment
    • Media
    • Technology
    • Telecommunications
    • Business & Commerce
    • Emerging Technology

    TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.

    Publicis Sapient: Guide to next...
    Strategic AI Applications
    TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.
    Impact Areas Entertainment, Media, Technology, Telecommunications
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Sustainability Focus
    • Values-Driven Consumption
    • environmental sustainability
    • Luxury Goods
    • Resale Market
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Shoppers are prioritizing sustainability, driving demand for pre-owned and repairable luxury items.

    The RealReal: Resale Report 2024
    Sustainability Focus
    Shoppers are prioritizing sustainability, driving demand for pre-owned and repairable luxury items.
    Impact Areas environmental sustainability, Luxury Goods, Resale Market
    Themes Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
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