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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Broadening Equity Market
    • Navigating Global Uncertainty
    • Equities
    • Mid-Cap Stocks
    • Small-cap stocks
    • Value stocks
    • Business & Commerce
    • Finance & Money

    After a period of concentrated gains in mega-cap tech, the equity market is broadening, with earnings growth expected to accelerate in other sectors.

    J.P. Morgan: 2025 year ahead...
    Broadening Equity Market
    After a period of concentrated gains in mega-cap tech, the equity market is broadening, with earnings growth expected to accelerate in other sectors.
    Impact Areas Equities, Mid-Cap Stocks, Small-cap stocks, Value stocks
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Bridging Brand & Performance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Building
    • Campaign Measurement
    • Marketing Strategy
    • Brands & Advertising
    • Business & Commerce

    Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation.

    Audacy: Share of audio trends
    Bridging Brand & Performance
    Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation.
    Impact Areas Brand Building, Campaign Measurement, Marketing Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Breakthrough Social Strategies
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Brands are winning on social media by providing escapism, building engagement, and letting creators lead.

    IQ: Contagious download 2024
    Breakthrough Social Strategies
    Brands are winning on social media by providing escapism, building engagement, and letting creators lead.
    Impact Areas Advertising, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Brand-Performance Convergence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Measurement
    • Team Structures
    • Brands & Advertising
    • Business & Commerce

    Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.

    Smartly: Digital Advertising Trends 2025
    Brand-Performance Convergence
    Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
    Impact Areas Advertising, Marketing, Measurement, Team Structures
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Brand Identity Matters
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Influencer marketing
    • Social Media Strategy
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.

    HubSpot: 2024 social trends report
    Brand Identity Matters
    A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.
    Impact Areas Brand Building, Influencer marketing, Social Media Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Brand as Growth Driver
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand strategy
    • Business growth
    • Market Expansion
    • Brands & Advertising
    • Business & Commerce

    Successful companies are shifting from a product-centric to a brand-centric approach, leveraging brand equity to drive exponential growth in new arenas.

    Interbrand: Best Global Brands Report
    Brand as Growth Driver
    Successful companies are shifting from a product-centric to a brand-centric approach, leveraging brand equity to drive exponential growth in new arenas.
    Impact Areas Brand strategy, Business growth, Market Expansion
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Boutique Experience Disconnects
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Boutique design
    • Customer service training
    • Retail Strategy
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The in-store experience often fails to meet the needs of female watch consumers, who report feeling uncomfortable or dismissed in traditional retail spaces.

    Deloitte: Swiss watch industry insights...
    Boutique Experience Disconnects
    The in-store experience often fails to meet the needs of female watch consumers, who report feeling uncomfortable or dismissed in traditional retail spaces.
    Impact Areas Boutique design, Customer service training, Retail Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Board-Driven AI Strategy
    • AI-Driven Transformation
    • AI Strategy
    • Investment decisions
    • Organizational Transformation
    • Risk management
    • Business & Commerce
    • Emerging Technology

    The board of directors plays a prominent role in sponsoring and shaping generative AI initiatives and policies in retail and hospitality.

    Infosys: Generative AI radar for...
    Board-Driven AI Strategy
    The board of directors plays a prominent role in sponsoring and shaping generative AI initiatives and policies in retail and hospitality.
    Impact Areas AI Strategy, Investment decisions, Organizational Transformation, Risk management
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • BNPL Sector Expansion
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Finance
    • Lending
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Buy Now, Pay Later (BNPL) services are expanding beyond traditional retail into sectors like housing, utilities, groceries, and travel.

    Deloitte: Shaping the future of...
    BNPL Sector Expansion
    Buy Now, Pay Later (BNPL) services are expanding beyond traditional retail into sectors like housing, utilities, groceries, and travel.
    Impact Areas Consumer Finance, Lending, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Blurring Wellness & Sports
    • The Power of Community and Connection
    • Values-Driven Consumption
    • sports nutrition
    • Wellness
    • women's health
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    The lines between sports nutrition and general wellness are increasingly blurred, driven by demand for personalized products.

    Synergy: Nutrition 2025-2026 trend report
    Blurring Wellness & Sports
    The lines between sports nutrition and general wellness are increasingly blurred, driven by demand for personalized products.
    Impact Areas sports nutrition, Wellness, women's health
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
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