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Trends Subcategories Big Data

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Ambient Invisible Intelligence
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Healthcare
    • Retail
    • Supply Chain Management
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.

    Gartner: 2025 top tech trends
    Ambient Invisible Intelligence
    Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.
    Impact Areas Healthcare, Retail, Supply Chain Management
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Data-Driven Advertising
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Connected TV
    • Retail Media
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    Advertising is becoming increasingly data-driven, with platforms leveraging consumer data to improve targeting and outcomes.

    Activate Consulting: Technology and media...
    Data-Driven Advertising
    Advertising is becoming increasingly data-driven, with platforms leveraging consumer data to improve targeting and outcomes.
    Impact Areas Advertising, Connected TV, Retail Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • Data-Driven HR Decisions
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Learning and development
    • Performance Management
    • Talent analytics
    • Business & Commerce
    • Data & Privacy
    • The Workplace

    The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making.

    Mercer: HR trends for 2025
    Data-Driven HR Decisions
    The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making.
    Impact Areas Learning and development, Performance Management, Talent analytics
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Data & Privacy, The Workplace
  • Evolving Audience Measurement
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Audience Measurement
    • Data Analytics
    • Regulation
    • Brands & Advertising
    • Data & Privacy
    • Media & Information

    Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world.

    Kantar: 2025 media trends and...
    Evolving Audience Measurement
    Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world.
    Impact Areas Advertising, Audience Measurement, Data Analytics, Regulation
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Data & Privacy, Media & Information
  • Generative AI in Healthcare
    • AI-Driven Transformation
    • Diagnostics
    • Drug Discovery
    • Personalized medicine
    • Research and development
    • Emerging Technology
    • Health & Wellness

    Generative AI is poised to revolutionize healthcare by analyzing massive datasets, accelerating drug discovery, enabling personalized medicine, and improving diagnoses.

    Publicis Sapient: Guide to Next...
    Generative AI in Healthcare
    Generative AI is poised to revolutionize healthcare by analyzing massive datasets, accelerating drug discovery, enabling personalized medicine, and improving diagnoses.
    Impact Areas Diagnostics, Drug Discovery, Personalized medicine, Research and development
    Themes AI-Driven Transformation
    Categories Emerging Technology, Health & Wellness
  • Hyper-Personalized Healthcare
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Drug Development
    • Marketing and Sales
    • Patient Care
    • Business & Commerce
    • Data & Privacy
    • Health & Wellness

    The industry is shifting towards highly personalized experiences, from tailored treatments to customized marketing content.

    ASPID: Trends pharma 2025
    Hyper-Personalized Healthcare
    The industry is shifting towards highly personalized experiences, from tailored treatments to customized marketing content.
    Impact Areas Drug Development, Marketing and Sales, Patient Care
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Business & Commerce, Data & Privacy, Health & Wellness
  • Machine Learning & Big Data
    • AI-Driven Transformation
    • Climate science
    • Healthcare
    • Research
    • Urban planning
    • Data & Privacy
    • Emerging Technology
    • Global Challenges

    Advances in machine learning and big data processing enable deeper insights into human behavior and natural phenomena.

    Abstrato Ventures: Macrotendencias 2024 2025
    Machine Learning & Big Data
    Advances in machine learning and big data processing enable deeper insights into human behavior and natural phenomena.
    Impact Areas Climate science, Healthcare, Research, Urban planning
    Themes AI-Driven Transformation
    Categories Data & Privacy, Emerging Technology, Global Challenges
  • Predictive Audience Targeting
    • AI-Driven Transformation
    • Audience Targeting
    • Campaign Optimization
    • Marketing Analytics
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.

    Audacy: Share of audio trends
    Predictive Audience Targeting
    Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.
    Impact Areas Audience Targeting, Campaign Optimization, Marketing Analytics
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • Relationship-Based Care
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Data management
    • Healthcare providers
    • Insurance companies
    • Patient Care
    • Pharmacies
    • Business & Commerce
    • Data & Privacy
    • Health & Wellness

    Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.

    Publicis Sapient: Guide to Next...
    Relationship-Based Care
    Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.
    Impact Areas Data management, Healthcare providers, Insurance companies, Patient Care, Pharmacies
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Data & Privacy, Health & Wellness