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Trends Subcategories Artificial Intelligence

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Generative AI Trust & Transparency
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Consumer Trust
    • Marketing
    • Brands & Advertising
    • Data & Privacy
    • Emerging Technology

    Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.

    Kantar: Marketing trends 2025
    Generative AI Trust & Transparency
    Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
    Impact Areas Advertising, Consumer Trust, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Data & Privacy, Emerging Technology
  • Generative AI-Driven Personalization
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer service
    • E-commerce
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.

    Publicis Sapient: Guide to Next...
    Generative AI-Driven Personalization
    Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
    Impact Areas Customer service, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • GPU Availability Constraints
    • AI-Driven Transformation
    • AI development
    • Cloud Computing
    • Hardware infrastructure
    • Business & Commerce
    • Emerging Technology

    Access to GPUs remains a significant challenge, influencing infrastructure decisions and driving the adoption of specialized cloud platforms.

    S&P Global: Trends in AI
    GPU Availability Constraints
    Access to GPUs remains a significant challenge, influencing infrastructure decisions and driving the adoption of specialized cloud platforms.
    Impact Areas AI development, Cloud Computing, Hardware infrastructure
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Green AI Policy Expansion
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Data Center Industry
    • Government Regulations
    • Renewable Energy Sector
    • Emerging Technology
    • Global Challenges
    • Government & Politics

    Policy and regulatory changes are emerging to promote sustainable data center development, focusing on efficiency standards, clean energy, and location planning.

    Deloitte: A study of AI's...
    Green AI Policy Expansion
    Policy and regulatory changes are emerging to promote sustainable data center development, focusing on efficiency standards, clean energy, and location planning.
    Impact Areas Data Center Industry, Government Regulations, Renewable Energy Sector
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Emerging Technology, Global Challenges, Government & Politics
  • Growing AI Investment
    • AI-Driven Transformation
    • R&D
    • Technology Infrastructure
    • Venture capital
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Both public and private investment in AI is increasing, driven by the perceived potential of AI to transform industries and boost economic growth, with a particular focus on generative AI.

    G7: Driving factors and challenges...
    Growing AI Investment
    Both public and private investment in AI is increasing, driven by the perceived potential of AI to transform industries and boost economic growth, with a…
    Impact Areas R&D, Technology Infrastructure, Venture capital
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Growing Technology Adoption
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Automation
    • Healthcare
    • Sanitation
    • Telecommunications
    • Transportation
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    Technology adoption is increasing across various sectors, notably in 5G, robotics, and electric vehicles.

    WIPO: Global innovation index 2024
    Growing Technology Adoption
    Technology adoption is increasing across various sectors, notably in 5G, robotics, and electric vehicles.
    Impact Areas Automation, Healthcare, Sanitation, Telecommunications, Transportation
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Hardware Renaissance
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Consumer Electronics
    • Data Centers
    • IT
    • Robotics
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Hardware is regaining importance due to the increasing demands of AI, with specialized chips, AI-embedded devices, and sustainable data centers becoming crucial.

    Deloitte: Tech trends 2025
    Hardware Renaissance
    Hardware is regaining importance due to the increasing demands of AI, with specialized chips, AI-embedded devices, and sustainable data centers becoming crucial.
    Impact Areas Consumer Electronics, Data Centers, IT, Robotics
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • HR Digital Transformation
    • AI-Driven Transformation
    • Employee Experience
    • HR processes
    • HR's strategic role
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    HR needs to embrace digital technologies to enhance the employee experience, improve efficiency, and become a strategic business partner.

    Mercer: HR trends for 2025
    HR Digital Transformation
    HR needs to embrace digital technologies to enhance the employee experience, improve efficiency, and become a strategic business partner.
    Impact Areas Employee Experience, HR processes, HR's strategic role
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • HR’s AI Paradox
    • AI-Driven Transformation
    • Human resources
    • Organizational Efficiency
    • Technology Adoption
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    While HR is expected to lead organizational AI transformation, its own AI adoption lags, hindering its potential to maximize efficiency and effectiveness.

    AIHR: HR trends report 2025
    HR’s AI Paradox
    While HR is expected to lead organizational AI transformation, its own AI adoption lags, hindering its potential to maximize efficiency and effectiveness.
    Impact Areas Human resources, Organizational Efficiency, Technology Adoption
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Human Renaissance in Creativity
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Design
    • Filmmaking
    • Marketing
    • Culture
    • Emerging Technology
    • Media & Information

    A resurgence of human creativity and emotional depth in response to the rise of AI, emphasizing authentic storytelling and culturally nuanced experiences.

    Artlist: Trend report 2025
    Human Renaissance in Creativity
    A resurgence of human creativity and emotional depth in response to the rise of AI, emphasizing authentic storytelling and culturally nuanced experiences.
    Impact Areas Content creation, Design, Filmmaking, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Emerging Technology, Media & Information
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