International Localism

Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by moving beyond just appealing to local tastes and linking localism with sustainability and transparency. This will involve collaborations with local artists, re-evaluating supply chains, and providing proof of ethical credentials. Brands that support local communities and have a transparent supply chain will have an advantage in gaining consumer loyalty.