Doing Real Good

Doing Real Good. Sustainability is an overarching commitment that will inform every aspect of the CPG, and must be deeply embedded. Today’s piecemeal approach to investing in change does not meet the rapidly rising expectations of consumers, and often leads to accusations of greenwashing. Tomorrow’s leading companies will understand that sustainability drives long-term growth and viability. Even before C-19, sustainably marketed brands... Grew 7.1x faster than conventional products – and continued to grow during pandemic Only 16% of market share, but 55% of market growth Price premium of 39.5% – and increasing.