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Trends Categories Sustainability

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Sustainability 75
Brands & Advertising 134
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Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Cutting Costs
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability

    Strategies to cut costs during inflation also raise customer loyalty. The global economy is facing challenges due to inflation, increased trade costs, and slower commerce growth. Brands and consumers are looking for ways to cut costs, with shoppers seeking cheaper options and some brands investing in customer loyalty through new…

    • N/A
    Shopify - Commerce Trends 2025
    Cutting Costs
    Strategies to cut costs during inflation also raise customer loyalty. The global economy is facing challenges due to inflation, increased trade costs, and slower commerce…
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability
  • Fighting Inflation With Loyalty
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability

    Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal customers are more valuable in the long run and cost less to sell to, increasing the likelihood of future sales and even making price increases…

    • N/A
    Shopify - Commerce Trends 2031
    Fighting Inflation With Loyalty
    Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal…
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability
  • More GenZ
    • Brands & Advertising
    • Global Challenges
    • Sustainability

    More GenZ. In 2023, GenZ will be a major focus for brands due to their impact on commerce and the internet. GenZ prioritizes diversity, ethical consumption, gender fluidity, mental health, activism, and sustainability, making community building and storytelling crucial for brands to connect with them. To appeal to this young…

    • N/A
    Vertigo - Digital Marketing Trends...
    More GenZ
    More GenZ. In 2023, GenZ will be a major focus for brands due to their impact on commerce and the internet. GenZ prioritizes diversity, ethical…
    • Brands & Advertising
    • Global Challenges
    • Sustainability
  • The Consumer is Dead
    • Consumer Attitudes
    • Global Challenges
    • Sustainability

    The Consumer is Dead. Long Live People. Consumer goods companies seeking to build today's best-in-class capabilities will have fallen behind by the time the future arrives. At the heart of this change is the human being. The human condition continues to change at an ever-increasing pace, a trend that has…

    • N/A
    Accenture - A New Dawn...
    The Consumer is Dead
    The Consumer is Dead. Long Live People. Consumer goods companies seeking to build today's best-in-class capabilities will have fallen behind by the time the future…
    • Consumer Attitudes
    • Global Challenges
    • Sustainability
  • Power Your People
    • Emerging Technology
    • Sustainability
    • The Workplace

    Power Your People. For any company, executing on strategy comes down to people – and executives increasingly express concern about their ability to recruit, develop and retain the intrapreneurial, flexible and future-skilled talent they need. Future Ready companies will work to empower and align their people around their organizational purpose,…

    • N/A
    Accenture - A New Dawn...
    Power Your People
    Power Your People. For any company, executing on strategy comes down to people – and executives increasingly express concern about their ability to recruit, develop…
    • Emerging Technology
    • Sustainability
    • The Workplace
  • Doing Real Good
    • Brands & Advertising
    • Global Challenges
    • Sustainability

    Doing Real Good. Sustainability is an overarching commitment that will inform every aspect of the CPG, and must be deeply embedded. Today’s piecemeal approach to investing in change does not meet the rapidly rising expectations of consumers, and often leads to accusations of greenwashing. Tomorrow’s leading companies will understand that…

    • N/A
    Accenture - A New Dawn...
    Doing Real Good
    Doing Real Good. Sustainability is an overarching commitment that will inform every aspect of the CPG, and must be deeply embedded. Today’s piecemeal approach to…
    • Brands & Advertising
    • Global Challenges
    • Sustainability
  • Sustainability as Standard
    • Brands & Advertising
    • Emerging Technology
    • Sustainability

    Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries and there are no limits to what can be transformed to be more eco-friendly. Brands and businesses must dig deeper to find sustainable alternatives and…

    • N/A
    OMG FUTURES - At The...
    Sustainability as Standard
    Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries…
    • Brands & Advertising
    • Emerging Technology
    • Sustainability
  • Brand + Commerce = ❤️
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability

    Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand building. An approach that’s purely performance- focused leads to short-term gains, but ultimately results in a decline in brand resonance. A strategy that prioritizes brand-building…

    • N/A
    OGILVY - Social Media Trends...
    Brand + Commerce = ❤️
    Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand…
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability
  • Saying vs Doing Sutainability
    • Consumer Attitudes
    • Lifestyle
    • Sustainability

    Saying vs Doing Sutainability. With convenience and price already trumping purchase decisions, the gap between what people say and what people do when it comes to sustainability will be larger this year than in the past. For brands investing in sustainable initiatives, their claims must be more credible than ever…

    • N/A
    OMD - Signals 2023
    Saying vs Doing Sutainability
    Saying vs Doing Sutainability. With convenience and price already trumping purchase decisions, the gap between what people say and what people do when it comes…
    • Consumer Attitudes
    • Lifestyle
    • Sustainability
  • Conscious commerce
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability

    Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value and looking for ways to save, whether through buying second-hand items or reducing the number of products they buy. A way in which brands can…

    • N/A
    OMD - Signals 2023
    Conscious commerce
    Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value…
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability
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