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Short Trend Summary
A Cookieless Future. Google will phase out third-party cookies on Chrome browsers in 2023, making it difficult for marketers to track users across the web. With 65% of internet users using Chrome, this will greatly impact marketers. Marketers must find…
A Cookieless Future- Data Privacy
- Emerging Technology
- Global Challenges
A Cookieless Future. Google will phase out third-party cookies on Chrome browsers in 2023, making it difficult for marketers to track users across the web. With 65% of internet users using Chrome, this will greatly impact marketers. Marketers must find new ways to gather data in the cookieless future, driven…
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BRAND WATCH - 2023 Digital...A Cookieless Future
A Cookieless Future. Google will phase out third-party cookies on Chrome browsers in 2023, making it difficult for marketers to track users across the web.…
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Short Trend Summary
Brands are shifting to a new model of consumer-as-co-creator, where consumers are actively shaping the brands they love with their dollars and voices. Brands are embracing this by inviting consumers into product development processes and leveraging NFTs for consumers to…
Power to the People- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Brands are shifting to a new model of consumer-as-co-creator, where consumers are actively shaping the brands they love with their dollars and voices. Brands are embracing this by inviting consumers into product development processes and leveraging NFTs for consumers to invest in and shape the brand's direction. In the future,…
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MINTEL - Global Consumer TrendsPower to the People
Brands are shifting to a new model of consumer-as-co-creator, where consumers are actively shaping the brands they love with their dollars and voices. Brands are… 
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Short Trend Summary
The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff by offering virtual clinics and VR prescription services. The development of free mental health resources…
Femtech Futures- Digital Platforms
- Emerging Technology
- Health & Wellness
The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff by offering virtual clinics and VR prescription services. The development of free mental health resources like Happiness House and XRHealth in the metaverse allows for…
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MTM - 12 Trends of...Femtech Futures
The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff… 
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Short Trend Summary
The railway industry in Europe has seen a revival due to the climate movement and the ban on short-haul domestic flights. In 2023, the railway industry is set to have a breakthrough with new Nightjet sleeper trains and luxury services…
Railway Revival- Emerging Technology
- Sustainability
- Travel
The railway industry in Europe has seen a revival due to the climate movement and the ban on short-haul domestic flights. In 2023, the railway industry is set to have a breakthrough with new Nightjet sleeper trains and luxury services like the Orient Express La Dolce Vita. Sunseekers and snow-lovers…
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MTM - 12 Trends of...Railway Revival
The railway industry in Europe has seen a revival due to the climate movement and the ban on short-haul domestic flights. In 2023, the railway… 
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Short Trend Summary
Gen Z is disrupting traditional education paths and opting for alternatives like apprenticeships for quick financial stability. The rise of edutainment, such as business podcasts, educational content creators, and gamified learning apps, is driven by Gen Z's demand for engaging…
Edutainment- Digital Platforms
- Emerging Technology
- Entertainment
Gen Z is disrupting traditional education paths and opting for alternatives like apprenticeships for quick financial stability. The rise of edutainment, such as business podcasts, educational content creators, and gamified learning apps, is driven by Gen Z's demand for engaging and easy-to-learn content. They are willing to use previously entertainment-only…
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MTM - 12 Trends of...Edutainment
Gen Z is disrupting traditional education paths and opting for alternatives like apprenticeships for quick financial stability. The rise of edutainment, such as business podcasts,… -
Short Trend Summary
The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three threads are converging: communities of interest, token-gated access to exclusive content, and digital collectibles. The…
I Am A Believer- Consumer Attitudes
- Digital Platforms
- Emerging Technology
The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three threads are converging: communities of interest, token-gated access to exclusive content, and digital collectibles. The next generation of brands will be built as communities first…
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Accenture - Life Trends 2023I Am A Believer
The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three… 
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Short Trend Summary
Work from home resulted in the loss of intangible benefits of office life: face-to-face meetings, mentorship, innovation and culture. While some missed it, others appreciated the flexibility. Resolving this tension between employers and employees and reaping the benefits of intangible…
As It Was- Emerging Technology
- Health & Wellness
- The Workplace
Work from home resulted in the loss of intangible benefits of office life: face-to-face meetings, mentorship, innovation and culture. While some missed it, others appreciated the flexibility. Resolving this tension between employers and employees and reaping the benefits of intangible benefits will require a plan by leadership that considers the…
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Accenture - Life Trends 2023As It Was
Work from home resulted in the loss of intangible benefits of office life: face-to-face meetings, mentorship, innovation and culture. While some missed it, others appreciated… -
Short Trend Summary
AI is now in people’s hands as a tool for creativity and is breaking new ground. It enables anyone to create language, image, and video content with seemingly little effort or learned skill, and has the potential to open up…
OK, Creative- Digital Platforms
- Emerging Technology
- Media & Information
AI is now in people’s hands as a tool for creativity and is breaking new ground. It enables anyone to create language, image, and video content with seemingly little effort or learned skill, and has the potential to open up new possibilities as part of the creative process. Companies must…
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Accenture - Life Trends 2023OK, Creative
AI is now in people’s hands as a tool for creativity and is breaking new ground. It enables anyone to create language, image, and video… -
Short Trend Summary
Digital wallets, which contain tokens to represent a person's identity, payment methods, and loyalty cards, are expected to revolutionize personal data control and privacy. People will have control over how much data they share with organizations and businesses will have…
Signed, Sealed, Delivered- Data Privacy
- Digital Platforms
- Emerging Technology
Digital wallets, which contain tokens to represent a person's identity, payment methods, and loyalty cards, are expected to revolutionize personal data control and privacy. People will have control over how much data they share with organizations and businesses will have to work harder to reward customers for sharing their data.…
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Accenture - Life Trends 2023Signed, Sealed, Delivered
Digital wallets, which contain tokens to represent a person's identity, payment methods, and loyalty cards, are expected to revolutionize personal data control and privacy. People… -
Short Trend Summary
Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help through services like Airbnb, GoFundMe, and peer-to-peer money-lending and goods-lending websites. The growth of peer-to-peer…
Peer Power- Consumer Attitudes
- Emerging Technology
- Global Challenges
Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help through services like Airbnb, GoFundMe, and peer-to-peer money-lending and goods-lending websites. The growth of peer-to-peer services and the rise of DAOs and Web3 technology suggest…
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FORESIGHT FACTORY - Global TrendingPeer Power
Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help…
