The coming Age of Influencers

The coming of Age of Influencers. The influencer marketing landscape is shifting as the definitions of influencer and content creator evolve. Brands need to adapt to stay ahead in this market, which was worth $16.4 billion globally in 2022. Virtual influencers are a growing trend and receive higher engagement rates than real people, making them a valuable tool for brands looking to expand their digital reach. Utilizing both real and virtual influencers as well as content creators in different ways can maximize reach on social media and tap into the ever-changing landscape of influencer marketing.