Rave Returns & Global Beats
It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and a diverse range of genres, from KPOP to Latin music, with over half of respondents in our study planning to listen to non-English-speaking artists. Music events like raves provide a beloved outlet for Gen Z to connect and let out steam, with 68% of Gen Z social media users planning to attend or wanting to attend a rave in 2023.
This trend originates from the report:
INSTAGRAM - Trends Report 2023
The next gen is embracing global music and an expansive view of world sounds. In our study, more than half of Gen Z respondents said they plan to listen to non- English-speaking artists in 2023. Genres like KPOP and Latinx music continue to drive culture on Instagram.