Mental Health & Welness Communities

Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize mental health communities, like the anonymous audio app Chill Pill, to have safe discussions. Celebrity influence is also promoting access to credible resources for mental health, such as Megan Thee Stallion's website and Lil Nas X's advocacy for suicide prevention.

This trend originates from the report:

MTM - 12 Trends of 2023

One standout trait of Gen Z is their openness about mental health, which is brought to life by their interest in consuming and posting content on this topic on platforms like TikTok and Instagram. As a result, much of their knowledge and understanding of mental health comes from their peers. The benefit of this is that mental health issues are normalized and young people are encouraged to get help, but there are risks of misinformation and inaccurate self-diagnoses.

Responding to the demand for safe spaces to discuss mental health online, Chill Pill is an anonymous audio app targeted to Gen Z. Celebrities have also stepped in to guide young fans to reputable resources. Megan Thee Stallion launched the website Bad B*tches Have Bad Days Too, while Lil Nas X has been awarded for his contribution to suicide prevention by The Trevor Project.