Gen Z Does Finance
Investing is easier for Gen Z with fintech apps and community platforms and there's a push for financial literacy education to address the learning curve in the changing financial landscape. Brands and communities filling in for a lacking education system.
This trend originates from the report:
TREND HUNTER - Trend Report 2024
Banking and investment services aren't just about monetary exchanges, but cryptocurrencies and apps that give users more autonomy over their money. This changing financial landscape has a learning curve, and more consumers are pushing for financial literacy being tackled within the education system to address this. With the North American education system still lagging behind, some brands and communities are helping to fill that gap.