Climate & Expressive Beauty

Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate change. As a result, Gen Z are likely to opt for protective beauty and skincare products, as well as experimenting with expressive makeup looks.

This trend originates from the report:

INSTAGRAM - Trends Report 2023

For Gen Z, makeup and beauty products are a form of self-expression. More Gen Z consumers are likely to use makeup to express their personality than augment their feeling of beauty. Expect to see Gen Z wear experimental and expressive makeup looks wherever they’re comfortable.

Impacts of climate change are driving Gen Z shoppers to buy protective skincare and beauty products. 2 out of 3 Gen Z shoppers plan to buy skincare or beauty products that protect against extreme weather and sun. Issues like rising air pollution and intense UV rays are driving searches for climate-proof products.