Climate & Expressive Beauty
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate change. As a result, Gen Z are likely to opt for protective beauty and skincare products, as well as experimenting with expressive makeup looks.
This trend originates from the report:
INSTAGRAM - Trends Report 2023
Impacts of climate change are driving Gen Z shoppers to buy protective skincare and beauty products. 2 out of 3 Gen Z shoppers plan to buy skincare or beauty products that protect against extreme weather and sun. Issues like rising air pollution and intense UV rays are driving searches for climate-proof products.