Body Neutrality, a new approach to fitness that celebrates what the body can do rather than changing it. The movement focuses on both mental and physical health and is a result of redefining wellness to prioritize happiness and peace over aspiration.
This trend originates from the report:
TREND HUNTER - Trend Report 2070
The movement focuses on fitness as a way to celebrate one's current body (as opposed to fitness as a way to change the body) as a more positive way to approach physical wellness. The idea of working out to "look good" is outdated in a world where diversity and inclusivity are celebrated, as it enforces unrealistic and often harmful beauty standards. This does not suit the contemporary consumer, especially post-pandemic when many are re-prioritizing happiness and peace as opposed to aspiration and accomplishment.
Ultimately, the body neutrality movement is a result of a redefinition of "wellness" that focuses on both mental and physical health..