Body Neutrality

Body Neutrality. This new approach to fitness focuses on celebrating what the body can do. Consumers are growing weary of the aspiration-focused approach to fitness of the past, and body neutrality is a perfect alternative.

The movement focuses on fitness as a way to celebrate one's current body (as opposed to fitness as a way to change the body) as a more positive way to approach physical wellness. The idea of working out to "look good" is outdated in a world where diversity and inclusivity are celebrated, as it enforces unrealistic and often harmful beauty standards. This does not suit the contemporary consumer, especially post-pandemic when many are re-prioritizing happiness and peace as opposed to aspiration and accomplishment.

Ultimately, the body neutrality movement is a result of a redefinition of "wellness" that focuses on both mental and physical health..