Ayurveda Returns. The return of Ayurveda and other traditional health systems is a growing trend in 2023. These ancient practices, once dismissed by Western medicine, are now being combined with scientific scrutiny and gaining popularity. Key ingredients to know include KSM-66 Ashwagandha for emotional balance and stress reduction, Curcumin for joint support and countering chronic stress, and Saffron for PMS relief. These ingredients blend ancient wisdom with modern scientific evidence, offering natural solutions for a variety of health concerns.
This trend originates from the report:
Holland & Barret - Wellness Trends Report 2023
We’re seeing a resurgence of interest in remedies and ingredients of the past, with many once dismissed as old wives’ tales by Western medicine now experiencing a rise in popularity as they’re being combined with scientific scrutiny. Take the ancient Indian medical system of Ayurveda, which elieves that health problems happen when our mind, body and spirit are out of kilter. Expect to see much more of natural ingredients which have been at the core of Ayurvedic practice for thousands of years.
Moving east, we’re seeing an uptick in Chinese native ingredients such as ginkgo biloba which may support memory function, plus ginseng which can help fight fatigue and stabilize blood sugar levels. 3 INGREDIENTS TO KNOW NOW: KSM-66 Ashwagandha: A superior, clinically-studied form of Ashwagandha (a shrub native to India, the Middle East and Africa) which can support emotional balance, relaxation and general wellbeing. Some studies suggest it can bolster our defenses against stress – possibly through reducing the stress hormone, cortisol.
Curcumin: The main compound in turmeric supports mobility and flexibility and it’s widely used in joint supplements. New research shows this ingredient, used for centuries in Ayurvedic cultures, may help the body counteract the effects of chronic stress. Saffron: Some evidence shows that this Asian spice may improve PMS symptoms.
“We’re seeing ancient wisdom blend with modern scientific evidence across a number of traditional ingredients. It’s an exciting step forward in being able to substantiate their natural effectiveness.” Alex Glover, Senior Nutritionist, Holland & Barrett.