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Trends Themes Values-Driven Consumption

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Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Responsible Influence Grows
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Influencer marketing
    • Social Responsibility
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Brands and influencers are increasingly prioritizing diversity, inclusion, and ethical practices in response to consumer demand and regulatory changes.

    Kolsquare: Trends report 2025
    Responsible Influence Grows
    Brands and influencers are increasingly prioritizing diversity, inclusion, and ethical practices in response to consumer demand and regulatory changes.
    Impact Areas Advertising, Influencer marketing, Social Responsibility
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Responsible Metaverse Governance
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Digital governance
    • Metaverse development
    • Technology ethics
    • Cybersecurity
    • Emerging Technology
    • Government & Politics

    Establishing ethical governance frameworks for the metaverse, emphasizing stakeholder engagement, transparency, and regulatory compliance.

    World Economic Forum: Responsible metaverse...
    Responsible Metaverse Governance
    Establishing ethical governance frameworks for the metaverse, emphasizing stakeholder engagement, transparency, and regulatory compliance.
    Impact Areas Digital governance, Metaverse development, Technology ethics
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Cybersecurity, Emerging Technology, Government & Politics
  • Retail Bifurcation
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • Discount Retailers
    • Retail
    • Value Retailers
    • Business & Commerce
    • Consumer Attitudes

    Mainstream retail brands are facing pressure from both value players and discounters, leading to a bifurcation in the retail market.

    AlixPartners: 2025 global consumer outlook
    Retail Bifurcation
    Mainstream retail brands are facing pressure from both value players and discounters, leading to a bifurcation in the retail market.
    Impact Areas Consumer goods, Discount Retailers, Retail, Value Retailers
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Right-Sizing Single-Player Games
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • AAA Games
    • Game Design
    • Game Development
    • Business & Commerce
    • Entertainment

    Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.

    Newzoo: Global Games Market Report
    Right-Sizing Single-Player Games
    Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.
    Impact Areas AAA Games, Game Design, Game Development
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Entertainment
  • Rise of AI and Sustainability
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Artificial Intelligence
    • Climate tech
    • Sustainability
    • Venture capital
    • Emerging Technology
    • Global Challenges

    AI and Sustainability are emerging as dominant themes in European tech, attracting significant investment and talent.

    Atomico: State of European tech...
    Rise of AI and Sustainability
    AI and Sustainability are emerging as dominant themes in European tech, attracting significant investment and talent.
    Impact Areas Artificial Intelligence, Climate tech, Sustainability, Venture capital
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Emerging Technology, Global Challenges
  • Rise of Content Creators
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • E-commerce
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.

    Meta: Rethinking media mix effectiveness
    Rise of Content Creators
    Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.
    Impact Areas Advertising, E-commerce, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Rise of Social Entrepreneurship
    • The Power of Community and Connection
    • Values-Driven Consumption
    • environmental sustainability
    • Poverty Alleviation
    • Social Innovation
    • social justice
    • Business & Commerce
    • Global Challenges
    • Government & Politics

    Social entrepreneurship is gaining momentum, offering innovative solutions to pressing social and environmental issues.

    WIPO: Global innovation index 2024
    Rise of Social Entrepreneurship
    Social entrepreneurship is gaining momentum, offering innovative solutions to pressing social and environmental issues.
    Impact Areas environmental sustainability, Poverty Alleviation, Social Innovation, social justice
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Government & Politics
  • Rule Rebellion in Food
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Behavior
    • Food and beverage marketing
    • Product Innovation
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers are embracing "perfectly imperfect" eating habits, creating opportunities for brands that challenge conventional food norms.

    Mintel: 2025 global food and...
    Rule Rebellion in Food
    Consumers are embracing "perfectly imperfect" eating habits, creating opportunities for brands that challenge conventional food norms.
    Impact Areas Consumer Behavior, Food and beverage marketing, Product Innovation
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Rule-Breaking Beverages
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Flavored lemonades
    • Hopped water
    • Non-alcoholic cocktails
    • Brands & Advertising
    • Business & Commerce
    • Food & Drink

    Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.

    Synergy: Soft drinks and non-alcoholic...
    Rule-Breaking Beverages
    Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.
    Impact Areas Flavored lemonades, Hopped water, Non-alcoholic cocktails
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Food & Drink
  • Rule-Breaking Flavor Innovation
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Beer
    • Cocktails
    • Non-alcoholic beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages.

    Synergy: Alcohol 2025-2026 trend report
    Rule-Breaking Flavor Innovation
    Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages.
    Impact Areas Beer, Cocktails, Non-alcoholic beverages
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
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