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Trends Themes Navigating Global Uncertainty

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Navigating Global Uncertainty 391
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Scenic Rail Travel Revival
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Destination accessibility
    • Sustainable tourism
    • Transportation
    • Global Challenges
    • Sustainability
    • Travel & Tourism

    Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying.

    Euronews: 2025 travel trend report
    Scenic Rail Travel Revival
    Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying.
    Impact Areas Destination accessibility, Sustainable tourism, Transportation
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Sustainability, Travel & Tourism
  • RNA Therapeutics Investment Boom
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Biotechnology
    • Healthcare
    • Pharmaceuticals
    • RNA Therapeutics
    • Business & Commerce
    • Finance & Money
    • Health & Wellness

    Investment in RNA therapeutics is surging, driven by the success of mRNA technology and the potential to target "undruggable" diseases.

    CB Insights: Tech trends 2025
    RNA Therapeutics Investment Boom
    Investment in RNA therapeutics is surging, driven by the success of mRNA technology and the potential to target "undruggable" diseases.
    Impact Areas Biotechnology, Healthcare, Pharmaceuticals, RNA Therapeutics
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Health & Wellness
  • Rising Operational Expenses
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Finance
    • Telecommunications
    • Business & Commerce
    • Finance & Money

    Telecom companies face increasing operating costs due to digital transformation, network maintenance, inflation, and competition, impacting profitability.

    Infosys: Telecom industry outlook
    Rising Operational Expenses
    Telecom companies face increasing operating costs due to digital transformation, network maintenance, inflation, and competition, impacting profitability.
    Impact Areas Finance, Telecommunications
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Rising Geopolitical Fragmentation
    • Navigating Global Uncertainty
    • Global Trade
    • International Relations
    • Investment strategies
    • Business & Commerce
    • Global Challenges
    • Government & Politics

    Geopolitical tensions and economic frictions are escalating, leading to increased diversification and a more fragmented world.

    Amundi: Investment outlook 2025
    Rising Geopolitical Fragmentation
    Geopolitical tensions and economic frictions are escalating, leading to increased diversification and a more fragmented world.
    Impact Areas Global Trade, International Relations, Investment strategies
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Global Challenges, Government & Politics
  • Rising Geoeconomic Fragmentation
    • Navigating Global Uncertainty
    • Global Trade
    • International Relations
    • Investment flows
    • Business & Commerce
    • Global Challenges
    • Government & Politics

    Geopolitical factors are increasingly influencing trade and investment decisions, leading to the potential formation of rival economic blocs and a reversal of globalization.

    IMF: Annual report 2024
    Rising Geoeconomic Fragmentation
    Geopolitical factors are increasingly influencing trade and investment decisions, leading to the potential formation of rival economic blocs and a reversal of globalization.
    Impact Areas Global Trade, International Relations, Investment flows
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Global Challenges, Government & Politics
  • Rising Fiscal Risks
    • Navigating Global Uncertainty
    • Bond markets
    • Inflation
    • Interest rates
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    Increased fiscal expansion in several countries, including the US, Japan, the UK, and some emerging markets, raises the risk of higher terminal rates and increased inflation.

    Goldman Sachs: Markets outlook 2025...
    Rising Fiscal Risks
    Increased fiscal expansion in several countries, including the US, Japan, the UK, and some emerging markets, raises the risk of higher terminal rates and increased…
    Impact Areas Bond markets, Inflation, Interest rates
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Global Challenges
  • Rise of Sovereign AI
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • AI development
    • Data Centers
    • Geopolitics
    • Cybersecurity
    • Emerging Technology
    • Government & Politics

    Governments are investing in domestic AI infrastructure and models (Sovereign AI) driven by national interests and data security concerns, creating new opportunities and challenges.

    Bain: Technology report
    Rise of Sovereign AI
    Governments are investing in domestic AI infrastructure and models (Sovereign AI) driven by national interests and data security concerns, creating new opportunities and challenges.
    Impact Areas AI development, Data Centers, Geopolitics
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Cybersecurity, Emerging Technology, Government & Politics
  • Rise of Anti-Establishment
    • Navigating Global Uncertainty
    • Economic Policy
    • Global Politics
    • Investment strategies
    • Market volatility
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    Globally, anti-establishment political movements are gaining traction, potentially leading to increased political and economic volatility.

    J.P. Morgan: Outlook 2025 building...
    Rise of Anti-Establishment
    Globally, anti-establishment political movements are gaining traction, potentially leading to increased political and economic volatility.
    Impact Areas Economic Policy, Global Politics, Investment strategies, Market volatility
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Retreating to Old Systems
    • Navigating Global Uncertainty
    • Cultural values
    • Marketing Strategies
    • Social Norms
    • Consumer Attitudes
    • Culture

    Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of values.

    Ipsos: Global trends 10th anniversary...
    Retreating to Old Systems
    Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of…
    Impact Areas Cultural values, Marketing Strategies, Social Norms
    Themes Navigating Global Uncertainty
    Categories Consumer Attitudes, Culture
  • Retail Bifurcation
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • Discount Retailers
    • Retail
    • Value Retailers
    • Business & Commerce
    • Consumer Attitudes

    Mainstream retail brands are facing pressure from both value players and discounters, leading to a bifurcation in the retail market.

    AlixPartners: 2025 global consumer outlook
    Retail Bifurcation
    Mainstream retail brands are facing pressure from both value players and discounters, leading to a bifurcation in the retail market.
    Impact Areas Consumer goods, Discount Retailers, Retail, Value Retailers
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
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