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Trends Subcategories Social Media

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Social Commerce & Influence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • E-commerce
    • Marketing
    • Retail
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.

    John Lewis: Shop Live Look...
    Social Commerce & Influence
    Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.
    Impact Areas E-commerce, Marketing, Retail, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Social App Dominance Continues
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Digital Advertising
    • Social Media
    • Social Messaging
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.

    Sensor Tower: State of mobile...
    Social App Dominance Continues
    Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.
    Impact Areas Digital Advertising, Social Media, Social Messaging
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Short-Form Video Thrives
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Marketing
    • Social Media Engagement
    • Video Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Short-form video continues to deliver strong ROI and engagement, remaining a popular and effective content format.

    HubSpot: 2024 social trends report
    Short-Form Video Thrives
    Short-form video continues to deliver strong ROI and engagement, remaining a popular and effective content format.
    Impact Areas Content Marketing, Social Media Engagement, Video Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Short-Form Video Dominance
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Content creation
    • E-commerce
    • Social Media Marketing
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.

    Meta: Rethinking media mix effectiveness
    Short-Form Video Dominance
    Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.
    Impact Areas Advertising, Content creation, E-commerce, Social Media Marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Short-Form Video Dominance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Short, sound-on, 9:16 video content, specifically Reels, is becoming the dominant language of social media, driving higher engagement and conversions.

    Instagram: Performance playbook
    Short-Form Video Dominance
    Short, sound-on, 9:16 video content, specifically Reels, is becoming the dominant language of social media, driving higher engagement and conversions.
    Impact Areas Advertising, Content creation, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Short-Form Video Content
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Marketing
    • Social Media Marketing
    • Video Marketing
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Short-form videos are gaining popularity, impacting social media strategies and content marketing efforts.

    Web FX: 2025 digital marketing...
    Short-Form Video Content
    Short-form videos are gaining popularity, impacting social media strategies and content marketing efforts.
    Impact Areas Content Marketing, Social Media Marketing, Video Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Shifting Trust in Media Sources
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Media Credibility
    • News Consumption
    • Platform reputation
    • Digital Platforms
    • Media & Information

    Viewers are increasingly prioritizing trustworthiness in their content choices, with digital-first platforms gaining ground over traditional media.

    YouTube: Why we watch 2.0...
    Shifting Trust in Media Sources
    Viewers are increasingly prioritizing trustworthiness in their content choices, with digital-first platforms gaining ground over traditional media.
    Impact Areas Media Credibility, News Consumption, Platform reputation
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Digital Platforms, Media & Information
  • Shifting Social Media Landscape
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content creation
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.

    OFCOM: Online nation 2024
    Shifting Social Media Landscape
    While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.
    Impact Areas Content creation, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Shifting Customer Expectations
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • Marketing
    • Product Development
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.

    Interbrand: Best Global Brands Report
    Shifting Customer Expectations
    Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.
    Impact Areas Customer Experience, Marketing, Product Development
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Second-Life Broadcasting
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Media
    • Social Media
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Older content finds new life through online commentary, curation, and re-broadcasting, extending its lifespan and engagement.

    Horizon Media: Top trends 2025
    Second-Life Broadcasting
    Older content finds new life through online commentary, curation, and re-broadcasting, extending its lifespan and engagement.
    Impact Areas Entertainment, Media, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
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