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Trends Subcategories Social Change

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Community-Centric Philanthropy
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Grantmaking
    • Nonprofit Sector
    • Business & Commerce
    • Culture

    Family foundations are shifting from donor-centric to community-centric grantmaking, prioritizing community needs and grantee perspectives.

    McKinsey: Family philanthropy trends 2025:...
    Community-Centric Philanthropy
    Family foundations are shifting from donor-centric to community-centric grantmaking, prioritizing community needs and grantee perspectives.
    Impact Areas Community Development, Grantmaking, Nonprofit Sector
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
  • Optimism and Uplifting Spaces
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Commercial
    • Education
    • Healthcare
    • Hospitality
    • Residential
    • Culture
    • The Home
    • The Workplace

    A growing desire for brighter, more positive spaces reflecting optimism and a need for change.

    Dulux: International colour trends 2025
    Optimism and Uplifting Spaces
    A growing desire for brighter, more positive spaces reflecting optimism and a need for change.
    Impact Areas Commercial, Education, Healthcare, Hospitality, Residential
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, The Home, The Workplace
  • Embracing the Dark
    • Navigating Global Uncertainty
    • Advertising
    • Fashion
    • Film
    • Music
    • Brands & Advertising
    • Culture

    Brands are acknowledging uncertainty about the future by incorporating dark, mystical themes, but with an underlying message of hope and transition towards a brighter future.

    Depositphotos: Creative trends 2025
    Embracing the Dark
    Brands are acknowledging uncertainty about the future by incorporating dark, mystical themes, but with an underlying message of hope and transition towards a brighter future.
    Impact Areas Advertising, Fashion, Film, Music
    Themes Navigating Global Uncertainty
    Categories Brands & Advertising, Culture
  • The Togetherness Deficit
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Community Development
    • Entertainment industry
    • Mental Health
    • Social platforms
    • Consumer Attitudes
    • Culture
    • The Workplace

    Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection.

    Dentsu Creative: Trends 2025 fragment...
    The Togetherness Deficit
    Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection.
    Impact Areas Community Development, Entertainment industry, Mental Health, Social platforms
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, The Workplace
  • Generation Blur
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Family Dynamics
    • Housing
    • Marketing
    • Product Development
    • Consumer Attitudes
    • Culture
    • Family

    Traditional generational boundaries are dissolving, with attitudes and behaviors becoming more fluid across age groups.

    Dentsu: Creative trends 2025 fragment...
    Generation Blur
    Traditional generational boundaries are dissolving, with attitudes and behaviors becoming more fluid across age groups.
    Impact Areas Family Dynamics, Housing, Marketing, Product Development
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Family
  • Creator Value Alignment
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Partnerships
    • Creator Selection
    • Social Responsibility
    • Brands & Advertising
    • Culture
    • Sustainability

    Creators are increasingly prioritizing brand values, particularly inclusivity, sustainability, and social justice, when choosing partnerships.

    Creator IQ: The state of...
    Creator Value Alignment
    Creators are increasingly prioritizing brand values, particularly inclusivity, sustainability, and social justice, when choosing partnerships.
    Impact Areas Brand Partnerships, Creator Selection, Social Responsibility
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Sustainability
  • Type Against Homogeny
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Branding
    • Graphic Design
    • Typography
    • Visual Communication
    • Brands & Advertising
    • Culture

    In response to visual homogeneity, brands are embracing playful, subversive, and expressive typography that breaks conventions and reflects brand identity.

    D&AD: Trend report
    Type Against Homogeny
    In response to visual homogeneity, brands are embracing playful, subversive, and expressive typography that breaks conventions and reflects brand identity.
    Impact Areas Branding, Graphic Design, Typography, Visual Communication
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Culture
  • Textural Evolution: Sensory Design
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Accessibility
    • Material Science
    • Product Design
    • Sensory Marketing
    • User Interface Design
    • Business & Commerce
    • Culture
    • Sustainability

    Designers are incorporating tactile materials, organic forms, and multisensory experiences to create products and interfaces that evoke the natural world.

    D&AD: Trend report
    Textural Evolution: Sensory Design
    Designers are incorporating tactile materials, organic forms, and multisensory experiences to create products and interfaces that evoke the natural world.
    Impact Areas Accessibility, Material Science, Product Design, Sensory Marketing, User Interface Design
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Culture, Sustainability
  • Shifting Founder Mindset
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entrepreneurship
    • Environmental Impact
    • Social impact
    • Startups
    • Business & Commerce
    • Culture
    • Sustainability

    European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact.

    Atomico: State of European tech...
    Shifting Founder Mindset
    European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact.
    Impact Areas Entrepreneurship, Environmental Impact, Social impact, Startups
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Sustainability
  • Evolving Family Structures
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Family Law
    • Senior Care
    • Social Norms
    • Culture
    • Family

    Traditional family structures are being challenged, with co-living arrangements for seniors, legal recognition of diverse families, and the rise of non-nuclear family structures gaining traction.

    AstroTwins: 2025 trends report
    Evolving Family Structures
    Traditional family structures are being challenged, with co-living arrangements for seniors, legal recognition of diverse families, and the rise of non-nuclear family structures gaining traction.
    Impact Areas Family Law, Senior Care, Social Norms
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Family
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