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Trends Subcategories Social Change

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Next-Gen Engagement Challenges
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Family Dynamics
    • Future of Family Philanthropy
    • Succession Planning
    • Culture
    • Family

    While families prioritize next-generation engagement, actual participation is declining, potentially due to time constraints and generational differences.

    McKinsey: Family philanthropy trends 2025:...
    Next-Gen Engagement Challenges
    While families prioritize next-generation engagement, actual participation is declining, potentially due to time constraints and generational differences.
    Impact Areas Family Dynamics, Future of Family Philanthropy, Succession Planning
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Family
  • Nouveau Nihilism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Spending
    • Debt levels
    • Mental Health
    • Consumer Attitudes
    • Culture
    • Finance & Money

    Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.

    Ipsos: Global trends 10th anniversary...
    Nouveau Nihilism
    Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.
    Impact Areas Consumer Spending, Debt levels, Mental Health
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Finance & Money
  • Optimism and Uplifting Spaces
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Commercial
    • Education
    • Healthcare
    • Hospitality
    • Residential
    • Culture
    • The Home
    • The Workplace

    A growing desire for brighter, more positive spaces reflecting optimism and a need for change.

    Dulux: International colour trends 2025
    Optimism and Uplifting Spaces
    A growing desire for brighter, more positive spaces reflecting optimism and a need for change.
    Impact Areas Commercial, Education, Healthcare, Hospitality, Residential
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, The Home, The Workplace
  • Persistent Well-being Inequality
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Education
    • Labor Market
    • Social Equity
    • Culture
    • Government & Politics
    • Health & Wellness

    Significant well-being gaps persist across gender, age, and education levels, despite some narrowing trends.

    OECD: How's Life 2024
    Persistent Well-being Inequality
    Significant well-being gaps persist across gender, age, and education levels, despite some narrowing trends.
    Impact Areas Education, Labor Market, Social Equity
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Government & Politics, Health & Wellness
  • Prioritizing Experiences
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Education
    • Entertainment
    • Retail
    • Travel and Tourism
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories.

    The Media Store: Trends 5...
    Prioritizing Experiences
    Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories.
    Impact Areas Education, Entertainment, Retail, Travel and Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Lifestyle
  • Prioritizing Minorstones & Joy
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Marketing
    • Mental Wellness
    • Product Development
    • Retail
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.

    WGSN: Future consumer 2026
    Prioritizing Minorstones & Joy
    Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.
    Impact Areas Marketing, Mental Wellness, Product Development, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Pure Nature Fascination
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Environmentalism
    • Healthcare
    • Product Development
    • Tourism
    • Culture
    • Global Challenges
    • Travel & Tourism

    Individuals are reconnecting with nature, driven by a mix of fascination, exploration, and a desire to find solutions to global challenges.

    Juan Isaza: Tendencias 2025
    Pure Nature Fascination
    Individuals are reconnecting with nature, driven by a mix of fascination, exploration, and a desire to find solutions to global challenges.
    Impact Areas Environmentalism, Healthcare, Product Development, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Global Challenges, Travel & Tourism
  • Purpose Punk Activism
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Brand Activism
    • Consumer Behavior
    • Marketing
    • Social impact
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers.

    Smallworld: How brands win in...
    Purpose Punk Activism
    Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers.
    Impact Areas Advertising, Brand Activism, Consumer Behavior, Marketing, Social impact
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Reclaiming Urban Spaces
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • environmental sustainability
    • landscape architecture
    • Urban planning
    • Culture
    • Global Challenges
    • Sustainability

    A movement is underway to reclaim urban spaces and integrate more natural elements into built environments.

    Garden Media Group: 2025 garden...
    Reclaiming Urban Spaces
    A movement is underway to reclaim urban spaces and integrate more natural elements into built environments.
    Impact Areas Community Development, environmental sustainability, landscape architecture, Urban planning
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Global Challenges, Sustainability
  • Reconnecting with Heritage
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • culture
    • Historical Preservation
    • Interior Design
    • Consumer Attitudes
    • Culture
    • The Home

    A counter-movement to globalization is driving individuals to reconnect with their local cultures and heritage, leading to a demand for spaces that reflect unique identities and roots.

    Nordsjo: Paint Colour Trends 2025
    Reconnecting with Heritage
    A counter-movement to globalization is driving individuals to reconnect with their local cultures and heritage, leading to a demand for spaces that reflect unique identities…
    Impact Areas Community Development, culture, Historical Preservation, Interior Design
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, The Home
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