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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • “Hawk Tuah” Drives Spitting Trend
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Pop Culture
    • Pornography Consumption
    • Social Media Trends
    • Culture
    • Digital Platforms
    • Intimacy

    The viral "Hawk Tuah" phenomenon, sparked by a viral video, led to a significant increase in searches related to spitting, reflecting the influence of social media and pop culture on pornographic trends.

    PornHub: 2024 year in review
    “Hawk Tuah” Drives Spitting Trend
    The viral "Hawk Tuah" phenomenon, sparked by a viral video, led to a significant increase in searches related to spitting, reflecting the influence of social…
    Impact Areas Pop Culture, Pornography Consumption, Social Media Trends
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Intimacy
  • Advanced Spatial Computing
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Entertainment
    • Healthcare
    • Logistics
    • Manufacturing
    • Business & Commerce
    • Emerging Technology
    • Entertainment

    Spatial computing is evolving beyond VR headsets to integrate diverse data sources and AI, creating immersive experiences and advanced simulations for various industries.

    Deloitte: Tech trends 2025
    Advanced Spatial Computing
    Spatial computing is evolving beyond VR headsets to integrate diverse data sources and AI, creating immersive experiences and advanced simulations for various industries.
    Impact Areas Entertainment, Healthcare, Logistics, Manufacturing
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Entertainment
  • Anime’s Mainstream Ascent
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Entertainment
    • Media
    • Consumer Attitudes
    • Culture
    • Entertainment

    Anime is transitioning from a niche subculture to a mainstream cultural phenomenon, driven by Gen Z's embrace of its diverse storytelling and values.

    House Captain: StratTape Vol. 2
    Anime’s Mainstream Ascent
    Anime is transitioning from a niche subculture to a mainstream cultural phenomenon, driven by Gen Z's embrace of its diverse storytelling and values.
    Impact Areas Branding, Entertainment, Media
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Entertainment
  • Chaotic Content Reigns
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Identity
    • Content creation
    • Social Media Marketing
    • Brands & Advertising
    • Culture
    • Media & Information

    The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.

    Ok Cool: Gatekeeping information is...
    Chaotic Content Reigns
    The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.
    Impact Areas Brand Identity, Content creation, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Media & Information
  • Culinary Cocktail Connoisseurs
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Consumer Behavior
    • Food Industry
    • Mixology
    • Consumer Attitudes
    • Culture
    • Food & Drink

    Food is taking center stage in cocktail culture, with mixologists experimenting with culinary techniques and ingredients to create innovative and savory serves.

    Bacardi: Cocktail trends report 2025
    Culinary Cocktail Connoisseurs
    Food is taking center stage in cocktail culture, with mixologists experimenting with culinary techniques and ingredients to create innovative and savory serves.
    Impact Areas Consumer Behavior, Food Industry, Mixology
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods
    Categories Consumer Attitudes, Culture, Food & Drink
  • Embracing the Dark
    • Navigating Global Uncertainty
    • Advertising
    • Fashion
    • Film
    • Music
    • Brands & Advertising
    • Culture

    Brands are acknowledging uncertainty about the future by incorporating dark, mystical themes, but with an underlying message of hope and transition towards a brighter future.

    Depositphotos: Creative trends 2025
    Embracing the Dark
    Brands are acknowledging uncertainty about the future by incorporating dark, mystical themes, but with an underlying message of hope and transition towards a brighter future.
    Impact Areas Advertising, Fashion, Film, Music
    Themes Navigating Global Uncertainty
    Categories Brands & Advertising, Culture
  • Experience-Driven Lifestyle Districts
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Hospitality
    • Real estate
    • Retail
    • Urban planning
    • Business & Commerce
    • Culture
    • Global Challenges

    Mixed-use lifestyle and entertainment districts are becoming the new anchors for cities, driving community engagement and in-person experiences.

    Gensler: Design forecast 2025
    Experience-Driven Lifestyle Districts
    Mixed-use lifestyle and entertainment districts are becoming the new anchors for cities, driving community engagement and in-person experiences.
    Impact Areas Entertainment, Hospitality, Real estate, Retail, Urban planning
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Culture, Global Challenges
  • Fan-Driven Culture
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Entertainment
    • Marketing
    • Social Media
    • Culture
    • Digital Platforms
    • Entertainment

    Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.

    YouTube: Global trends report
    Fan-Driven Culture
    Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.
    Impact Areas Entertainment, Marketing, Social Media
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Culture, Digital Platforms, Entertainment
  • Fandom-Driven Media Value
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand awareness
    • Fan engagement
    • Influencer marketing
    • Brands & Advertising
    • Culture
    • Media & Information

    Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.

    Karla Otto: SS25 womenswear roundup
    Fandom-Driven Media Value
    Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.
    Impact Areas Brand awareness, Fan engagement, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Media & Information
  • Fashion-tainment Focus
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Brand Storytelling
    • Event production
    • Experiential Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.

    Karla Otto: SS25 womenswear roundup
    Fashion-tainment Focus
    Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.
    Impact Areas Brand Storytelling, Event production, Experiential Marketing
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Entertainment
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