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Trends Subcategories Data Privacy & Security

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Technowonder and Worry
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Data Privacy
    • Labor Market
    • Technological Development
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology

    While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.

    Ipsos: Global trends 10th anniversary...
    Technowonder and Worry
    While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
    Impact Areas Data Privacy, Labor Market, Technological Development
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  • The Parent Trap
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Child Development
    • Education
    • Technology Industry
    • Youth Marketing
    • Consumer Attitudes
    • Cybersecurity
    • Family

    Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential shifts in youth-targeted marketing.

    Accenture: Life trends 2025
    The Parent Trap
    Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential…
    Impact Areas Child Development, Education, Technology Industry, Youth Marketing
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Cybersecurity, Family
  • TikTok Remains Unbanned
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Digital Marketing
    • Social Media
    • US-China relations
    • Brands & Advertising
    • Cybersecurity
    • Government & Politics

    Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025.

    Forrester: Predictions 2025 B2C CX
    TikTok Remains Unbanned
    Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025.
    Impact Areas Digital Marketing, Social Media, US-China relations
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Brands & Advertising, Cybersecurity, Government & Politics
  • Uneven Distribution
    • Navigating Global Uncertainty
    • Digital Access
    • Global markets
    • Regulation
    • Social Equity
    • Technology Adoption
    • Business & Commerce
    • Cybersecurity
    • Digital Platforms

    The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.

    Dentsu: The year of impact...
    Uneven Distribution
    The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.
    Impact Areas Digital Access, Global markets, Regulation, Social Equity, Technology Adoption
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Digital Platforms
  • Virtual Cards Revolutionize B2B
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • B2B Payments
    • Corporate Finance
    • Expense Management
    • Procurement
    • Business & Commerce
    • Cybersecurity
    • Finance & Money

    Virtual cards are poised to transform B2B expense management and procurement through enhanced control, security, and data visibility.

    Juniper: Top 10 fintech payments...
    Virtual Cards Revolutionize B2B
    Virtual cards are poised to transform B2B expense management and procurement through enhanced control, security, and data visibility.
    Impact Areas B2B Payments, Corporate Finance, Expense Management, Procurement
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Finance & Money
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