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Trends Subcategories Customer Experience

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Pre-Super Bowl Buzz Building
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Influencer marketing
    • Super Bowl marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.

    Contagious: Grand prix insights 2024
    Pre-Super Bowl Buzz Building
    Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.
    Impact Areas Advertising, Influencer marketing, Super Bowl marketing
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Positive Friction
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Customer service
    • Lifestyle
    • Retail
    • Technology
    • Business & Commerce
    • Consumer Attitudes

    Consumers are embracing intentional slowdowns and rejecting the cult of immediacy, valuing human interaction and mindful engagement over frictionless automation.

    Foresight Factory: Trending 2025
    Positive Friction
    Consumers are embracing intentional slowdowns and rejecting the cult of immediacy, valuing human interaction and mindful engagement over frictionless automation.
    Impact Areas Customer service, Lifestyle, Retail, Technology
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes
  • Personalized Flying Experiences
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Airlines
    • In-flight entertainment
    • Passenger experience
    • Business & Commerce
    • Emerging Technology
    • Travel & Tourism

    Airlines are leveraging technology to offer highly personalized in-flight entertainment and services tailored to individual passenger preferences.

    Amadeus: Globetrender travel trends 2025
    Personalized Flying Experiences
    Airlines are leveraging technology to offer highly personalized in-flight entertainment and services tailored to individual passenger preferences.
    Impact Areas Airlines, In-flight entertainment, Passenger experience
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Travel & Tourism
  • Personalized Banking & Privacy
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Banking
    • Customer Experience
    • Data Privacy
    • Security
    • Business & Commerce
    • Cybersecurity
    • Data & Privacy

    Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.

    Publicis Sapient: Guide to next...
    Personalized Banking & Privacy
    Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.
    Impact Areas Banking, Customer Experience, Data Privacy, Security
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Cybersecurity, Data & Privacy
  • Patient-Centric Healthcare
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Healthcare Delivery
    • Patient Care
    • Pharmaceutical Marketing
    • Business & Commerce
    • Digital Platforms
    • Health & Wellness

    The patient experience is becoming paramount, with a focus on improving every touchpoint along the patient journey.

    ASPID: Trends pharma 2025
    Patient-Centric Healthcare
    The patient experience is becoming paramount, with a focus on improving every touchpoint along the patient journey.
    Impact Areas Healthcare Delivery, Patient Care, Pharmaceutical Marketing
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Health & Wellness
  • Nostalgia and Comfort
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Alcoholic beverages
    • Food and beverage industry
    • Non-alcoholic beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks.

    Synergy: Alcohol 2025-2026 trend report
    Nostalgia and Comfort
    In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks.
    Impact Areas Alcoholic beverages, Food and beverage industry, Non-alcoholic beverages
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Million Micro-Moments
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Brand Loyalty
    • Customer Experience
    • Customer service
    • Messaging Platforms
    • Personalized Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.

    Dentsu: The year of impact...
    Million Micro-Moments
    AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.
    Impact Areas Brand Loyalty, Customer Experience, Customer service, Messaging Platforms, Personalized Marketing
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • Messaging for Business Growth
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Communication
    • Customer service
    • Marketing
    • Sales
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Messaging is becoming a crucial channel for businesses to connect with customers, build relationships, and drive conversions.

    Meta: Rethinking media mix effectiveness
    Messaging for Business Growth
    Messaging is becoming a crucial channel for businesses to connect with customers, build relationships, and drive conversions.
    Impact Areas Communication, Customer service, Marketing, Sales
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • MeMooners Reshape Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Activities
    • Dining
    • Hospitality
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Solo leisure travelers, or "MeMooners," are becoming a significant force, demanding recognition and personalized experiences.

    Hilton: 2025 trends report
    MeMooners Reshape Travel
    Solo leisure travelers, or "MeMooners," are becoming a significant force, demanding recognition and personalized experiences.
    Impact Areas Activities, Dining, Hospitality
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • Martech and Loyalty Tech Merge
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Customer Loyalty
    • Data management
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Driven by economic pressures and customer demand for seamless experiences, marketing and loyalty technologies are converging.

    Forrester: Predictions 2025 B2C CX
    Martech and Loyalty Tech Merge
    Driven by economic pressures and customer demand for seamless experiences, marketing and loyalty technologies are converging.
    Impact Areas Customer Loyalty, Data management, Marketing
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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