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Trends Subcategories Corporate Strategy

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Creator Compensation Complexity
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Budget Allocation
    • Creator Relationships
    • Industry Standards
    • Brands & Advertising
    • Business & Commerce

    Creator compensation remains a complex issue, with discrepancies between creator expectations and brand budgets, and a need for greater transparency.

    Creator IQ: The state of...
    Creator Compensation Complexity
    Creator compensation remains a complex issue, with discrepancies between creator expectations and brand budgets, and a need for greater transparency.
    Impact Areas Budget Allocation, Creator Relationships, Industry Standards
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Creative ROI Measurement Gap
    • Authenticity and Transparency Reign Supreme
    • Budget Allocation
    • Marketing Analytics
    • Performance Measurement
    • Brands & Advertising
    • Business & Commerce

    Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.

    MMA: The state of creative...
    Creative ROI Measurement Gap
    Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.
    Impact Areas Budget Allocation, Marketing Analytics, Performance Measurement
    Themes Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce
  • Creative Process Complexity
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Creative Agencies
    • Marketing Operations
    • Workflow Management
    • Brands & Advertising
    • Business & Commerce

    While crucial, the creative process is becoming more complex, hindering marketers' ability to achieve desired outcomes.

    MMA: The state of creative...
    Creative Process Complexity
    While crucial, the creative process is becoming more complex, hindering marketers' ability to achieve desired outcomes.
    Impact Areas Creative Agencies, Marketing Operations, Workflow Management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce
  • Creative In-Housing Growth
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Creative Agencies
    • In-House Creative Teams
    • Talent Acquisition
    • Brands & Advertising
    • Business & Commerce

    Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.

    MMA: The state of creative...
    Creative In-Housing Growth
    Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.
    Impact Areas Creative Agencies, In-House Creative Teams, Talent Acquisition
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Creative Importance Surge
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Marketing
    • Media
    • Brands & Advertising
    • Business & Commerce

    Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.

    MMA: The state of creative...
    Creative Importance Surge
    Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.
    Impact Areas Advertising, Marketing, Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce
  • Creative Agency Restructuring
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Creative Agencies
    • Marketing Campaigns
    • Brands & Advertising
    • Business & Commerce

    Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.

    Forrester: Predictions 2025 B2C CX
    Creative Agency Restructuring
    Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
    Impact Areas Advertising, Creative Agencies, Marketing Campaigns
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Corporate Casual Boom
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fashion
    • Office Culture
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • The Workplace

    Traditional corporate attire like slacks and suits are trending up, blurring the lines between office wear and streetwear.

    The RealReal: Resale Report 2024
    Corporate Casual Boom
    Traditional corporate attire like slacks and suits are trending up, blurring the lines between office wear and streetwear.
    Impact Areas Fashion, Office Culture, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, The Workplace
  • Converging Media Ecosystem
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Print
    • Streaming
    • Television
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Traditional media boundaries are blurring, creating a converged ecosystem with multifaceted brands and hybrid business models.

    Kantar: 2025 media trends and...
    Converging Media Ecosystem
    Traditional media boundaries are blurring, creating a converged ecosystem with multifaceted brands and hybrid business models.
    Impact Areas Advertising, Print, Streaming, Television
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Media & Information
  • Continued Monetary Easing
    • Navigating Global Uncertainty
    • Global economy
    • Interest rates
    • Investment Markets
    • Monetary Policy
    • Business & Commerce
    • Finance & Money

    Most central banks are expected to continue cutting interest rates in response to slowing growth and moderating inflation, with the exception of Japan.

    Goldman Sachs: Macro outlook 2025
    Continued Monetary Easing
    Most central banks are expected to continue cutting interest rates in response to slowing growth and moderating inflation, with the exception of Japan.
    Impact Areas Global economy, Interest rates, Investment Markets, Monetary Policy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Contextual Branding
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.

    Ipsos: Almanac 2025
    Contextual Branding
    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
    Impact Areas Advertising, Branding, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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