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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Back to Basics CX
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • All industries
    • Business & Commerce
    • Consumer Attitudes

    Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.

    Qualtrics: 2025 Consumer Trends Report
    Back to Basics CX
    Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.
    Impact Areas All industries
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Cloud Storage Adoption
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Collaboration
    • Data Storage
    • File Sharing
    • Business & Commerce
    • Data & Privacy
    • Digital Platforms

    Cloud storage services are becoming increasingly popular, with Google Drive leading the way, and a growing number of users accessing paid subscriptions for additional storage and features.

    OFCOM: Online nation 2024
    Cloud Storage Adoption
    Cloud storage services are becoming increasingly popular, with Google Drive leading the way, and a growing number of users accessing paid subscriptions for additional storage…
    Impact Areas Collaboration, Data Storage, File Sharing
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Data & Privacy, Digital Platforms
  • Accelerated Business Intelligence
    • AI-Driven Transformation
    • Business Operations
    • Competitive Strategy
    • Knowledge Management
    • Productivity
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    AI is transforming businesses by automating administration, centralizing knowledge, and providing a competitive edge.

    OMG: Futures closer to the...
    Accelerated Business Intelligence
    AI is transforming businesses by automating administration, centralizing knowledge, and providing a competitive edge.
    Impact Areas Business Operations, Competitive Strategy, Knowledge Management, Productivity
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Ethical PR Practices
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Reputation
    • Corporate Social Responsibility
    • Public trust
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Ethical considerations are becoming increasingly important in PR, with brands expected to take a stand on social issues.

    PR Lab: Public relations trends...
    Ethical PR Practices
    Ethical considerations are becoming increasingly important in PR, with brands expected to take a stand on social issues.
    Impact Areas Brand Reputation, Corporate Social Responsibility, Public trust
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Messaging Service Dominance
    • The Power of Community and Connection
    • Communication
    • Marketing
    • Social Interaction
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Meta-owned messaging services, particularly WhatsApp, continue to dominate the market, with increasing daily usage and the emergence of new features like broadcast channels.

    OFCOM: Online nation 2024
    Messaging Service Dominance
    Meta-owned messaging services, particularly WhatsApp, continue to dominate the market, with increasing daily usage and the emergence of new features like broadcast channels.
    Impact Areas Communication, Marketing, Social Interaction
    Themes The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Easing Labor Market Pressures
    • Navigating Global Uncertainty
    • Immigration
    • Labor markets
    • Unemployment
    • Wage growth
    • Business & Commerce
    • Finance & Money
    • The Workplace

    Labor markets are showing signs of easing, with declining job vacancies, moderating labor shortages, and rising labor supply in several countries.

    OECD: Outlook report turning the...
    Easing Labor Market Pressures
    Labor markets are showing signs of easing, with declining job vacancies, moderating labor shortages, and rising labor supply in several countries.
    Impact Areas Immigration, Labor markets, Unemployment, Wage growth
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, The Workplace
  • Monetary Policy Easing
    • Navigating Global Uncertainty
    • Financial Markets
    • Inflation
    • Interest rates
    • Monetary Policy
    • Business & Commerce
    • Finance & Money

    As inflation moderates and labor market pressures ease, policy interest rate reductions are expected to continue, although the timing and pace will be data-dependent and carefully managed.

    OECD: Outlook report turning the...
    Monetary Policy Easing
    As inflation moderates and labor market pressures ease, policy interest rate reductions are expected to continue, although the timing and pace will be data-dependent and…
    Impact Areas Financial Markets, Inflation, Interest rates, Monetary Policy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Product Market Reform
    • Navigating Global Uncertainty
    • Competition
    • Fiscal sustainability
    • Investment
    • Product markets
    • Productivity growth
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    Reinvigorating product market reforms to promote competition is crucial for fostering stronger sustained economic growth and alleviating longer-term fiscal pressures.

    OECD: Outlook report turning the...
    Product Market Reform
    Reinvigorating product market reforms to promote competition is crucial for fostering stronger sustained economic growth and alleviating longer-term fiscal pressures.
    Impact Areas Competition, Fiscal sustainability, Investment, Product markets, Productivity growth
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • F2P Consolidation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Console Gaming
    • F2P Games
    • PC Gaming
    • Business & Commerce
    • Entertainment

    The free-to-play (F2P) market is consolidating, with established titles dominating playtime and revenue.

    Newzoo: Global Games Market Report
    F2P Consolidation
    The free-to-play (F2P) market is consolidating, with established titles dominating playtime and revenue.
    Impact Areas Console Gaming, F2P Games, PC Gaming
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
  • Digital Media Growth
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Advertising
    • Media
    • Western Europe
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant.

    Nielsen: Ad Intel Q4 International...
    Digital Media Growth
    Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant.
    Impact Areas Advertising, Media, Western Europe
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Media & Information
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