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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
Gen-Z as Largest Generation- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Marketing
- Product Development
- Retail
- Technology
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
World Data Lab: Consumer outlook...Gen-Z as Largest Generation
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
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Short Trend Summary
Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.
Aging Consumer Influence- Experiences Over Material Goods
- Values-Driven Consumption
- Financial Services
- Healthcare
- Leisure
- Senior Care Products
- Travel
- Business & Commerce
- Consumer Attitudes
Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.
World Data Lab: Consumer outlook...Aging Consumer Influence
Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025. 
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Short Trend Summary
Public investment can significantly boost economic growth in EMDEs, especially when coupled with fiscal space and efficient government spending.
Public Investment Benefits- Navigating Global Uncertainty
- Economic Growth
- Emerging Markets and Developing Economies
- Private Investment
- Business & Commerce
- Finance & Money
- Government & Politics
Public investment can significantly boost economic growth in EMDEs, especially when coupled with fiscal space and efficient government spending.
WBG: Global economic prospectPublic Investment Benefits
Public investment can significantly boost economic growth in EMDEs, especially when coupled with fiscal space and efficient government spending. 
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Short Trend Summary
Global innovation investment experienced a significant downturn in 2023, reversing the boom of 2020-2022.
Innovation Investment Downturn- Navigating Global Uncertainty
- Emerging Economies
- Global economy
- R&D
- Venture capital
- Business & Commerce
- Emerging Technology
- Finance & Money
Global innovation investment experienced a significant downturn in 2023, reversing the boom of 2020-2022.
WIPO: Global innovation index 2024Innovation Investment Downturn
Global innovation investment experienced a significant downturn in 2023, reversing the boom of 2020-2022. 
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Short Trend Summary
Technology adoption is increasing across various sectors, notably in 5G, robotics, and electric vehicles.
Growing Technology Adoption- AI-Driven Transformation
- Navigating Global Uncertainty
- Automation
- Healthcare
- Sanitation
- Telecommunications
- Transportation
- Business & Commerce
- Emerging Technology
- Global Challenges
Technology adoption is increasing across various sectors, notably in 5G, robotics, and electric vehicles.
WIPO: Global innovation index 2024Growing Technology Adoption
Technology adoption is increasing across various sectors, notably in 5G, robotics, and electric vehicles. 
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Short Trend Summary
The socioeconomic impact of innovation is mostly positive, with improvements in labor productivity and poverty reduction.
Positive Socioeconomic Impact- Navigating Global Uncertainty
- Values-Driven Consumption
- Environment
- Labor Market
- Life Expectancy
- Poverty
- Business & Commerce
- Emerging Technology
- Global Challenges
The socioeconomic impact of innovation is mostly positive, with improvements in labor productivity and poverty reduction.
WIPO: Global innovation index 2024Positive Socioeconomic Impact
The socioeconomic impact of innovation is mostly positive, with improvements in labor productivity and poverty reduction. 
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Short Trend Summary
Artificial intelligence is projected to be a dominant investment theme, driving growth across various sectors and creating significant revenue opportunities.
AI Transformational Opportunity- AI-Driven Transformation
- Cybersecurity
- Fintech
- Healthcare
- Technology
- Business & Commerce
- Emerging Technology
- Finance & Money
Artificial intelligence is projected to be a dominant investment theme, driving growth across various sectors and creating significant revenue opportunities.
UBS: Year ahead 2025AI Transformational Opportunity
Artificial intelligence is projected to be a dominant investment theme, driving growth across various sectors and creating significant revenue opportunities. 
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Short Trend Summary
Rising electricity demand, driven by AI, electrification, and decarbonization, is creating a long-term investment opportunity in the power and resources sector.
Power and Resources Growth- AI-Driven Transformation
- Navigating Global Uncertainty
- Infrastructure
- Natural Resources
- Renewables
- Utilities
- Business & Commerce
- Emerging Technology
- Global Challenges
Rising electricity demand, driven by AI, electrification, and decarbonization, is creating a long-term investment opportunity in the power and resources sector.
UBS: Year ahead 2025Power and Resources Growth
Rising electricity demand, driven by AI, electrification, and decarbonization, is creating a long-term investment opportunity in the power and resources sector. 
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Short Trend Summary
The trend of deglobalization, driven by various factors including geopolitical tensions and technological changes, is expected to persist, creating both risks and opportunities.
Deglobalization Continues- Navigating Global Uncertainty
- Global Trade
- Manufacturing
- National Security
- Supply Chains
- Business & Commerce
- Finance & Money
- Global Challenges
The trend of deglobalization, driven by various factors including geopolitical tensions and technological changes, is expected to persist, creating both risks and opportunities.
UBS: Year ahead 2025Deglobalization Continues
The trend of deglobalization, driven by various factors including geopolitical tensions and technological changes, is expected to persist, creating both risks and opportunities. 
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Short Trend Summary
Global growth is stabilizing but remains subdued by historical standards, projected at 2.6% in 2024 and 2.7% in 2025-26, significantly below pre-pandemic averages.
Subdued Global Growth- Navigating Global Uncertainty
- Advanced economies
- Emerging Markets and Developing Economies
- Global economy
- Business & Commerce
- Finance & Money
- Global Challenges
Global growth is stabilizing but remains subdued by historical standards, projected at 2.6% in 2024 and 2.7% in 2025-26, significantly below pre-pandemic averages.
WBG: Global economic prospectSubdued Global Growth
Global growth is stabilizing but remains subdued by historical standards, projected at 2.6% in 2024 and 2.7% in 2025-26, significantly below pre-pandemic averages. 
