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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Active Management Opportunity
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Active management
    • Alpha generation
    • Investment strategies
    • Market inefficiencies
    • Monetary Policy
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    The changing economic landscape, driven by factors like AI and fiscal activism, creates a favorable environment for active management and alpha generation.

    J.P. Morgan: LTCMA report
    Active Management Opportunity
    The changing economic landscape, driven by factors like AI and fiscal activism, creates a favorable environment for active management and alpha generation.
    Impact Areas Active management, Alpha generation, Investment strategies, Market inefficiencies, Monetary Policy
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Broadening Equity Market
    • Navigating Global Uncertainty
    • Equities
    • Mid-Cap Stocks
    • Small-cap stocks
    • Value stocks
    • Business & Commerce
    • Finance & Money

    After a period of concentrated gains in mega-cap tech, the equity market is broadening, with earnings growth expected to accelerate in other sectors.

    J.P. Morgan: 2025 year ahead...
    Broadening Equity Market
    After a period of concentrated gains in mega-cap tech, the equity market is broadening, with earnings growth expected to accelerate in other sectors.
    Impact Areas Equities, Mid-Cap Stocks, Small-cap stocks, Value stocks
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Free News Consumption Dominates
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Digital Media
    • Journalism
    • Newspapers
    • Business & Commerce
    • Media & Information

    The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.

    Ipsos: What the future news
    Free News Consumption Dominates
    The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
    Impact Areas Advertising, Digital Media, Journalism, Newspapers
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Media & Information
  • Resurgence of Local News
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Civic Engagement
    • Digital Media
    • Journalism
    • Local Communities
    • Business & Commerce
    • Media & Information

    Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.

    Ipsos: What the future news
    Resurgence of Local News
    Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.
    Impact Areas Civic Engagement, Digital Media, Journalism, Local Communities
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Media & Information
  • Social Search Dominates
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Consumer Behavior
    • Market Research
    • Search Engine Optimization
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.

    HubSpot: 2024 social trends report
    Social Search Dominates
    Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.
    Impact Areas Consumer Behavior, Market Research, Search Engine Optimization
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Top Platforms Deliver ROI
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Platform Strategy
    • Return on Investment
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.

    HubSpot: 2024 social trends report
    Top Platforms Deliver ROI
    Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.
    Impact Areas Platform Strategy, Return on Investment, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Short-Form Video Thrives
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Marketing
    • Social Media Engagement
    • Video Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Short-form video continues to deliver strong ROI and engagement, remaining a popular and effective content format.

    HubSpot: 2024 social trends report
    Short-Form Video Thrives
    Short-form video continues to deliver strong ROI and engagement, remaining a popular and effective content format.
    Impact Areas Content Marketing, Social Media Engagement, Video Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Brand Identity Matters
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Influencer marketing
    • Social Media Strategy
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.

    HubSpot: 2024 social trends report
    Brand Identity Matters
    A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.
    Impact Areas Brand Building, Influencer marketing, Social Media Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Exponential AI Adoption
    • AI-Driven Transformation
    • Business Processes
    • Customer Interaction
    • Multiple Industries
    • Business & Commerce
    • Emerging Technology

    Organizations are rapidly increasing their investments in AI, driven primarily by the potential of generative AI to transform various business functions.

    Infotech: Tech trends 2025
    Exponential AI Adoption
    Organizations are rapidly increasing their investments in AI, driven primarily by the potential of generative AI to transform various business functions.
    Impact Areas Business Processes, Customer Interaction, Multiple Industries
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Expert AI Models
    • AI-Driven Transformation
    • AI development
    • Business Processes
    • Data management
    • Business & Commerce
    • Emerging Technology

    Organizations are moving beyond generic foundation models to develop specialized AI models tailored to their specific industry and business needs.

    Infotech: Tech trends 2025
    Expert AI Models
    Organizations are moving beyond generic foundation models to develop specialized AI models tailored to their specific industry and business needs.
    Impact Areas AI development, Business Processes, Data management
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
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