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Trends Subcategories Brand Management

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Rise of Voice Search
    • AI-Driven Transformation
    • Digital Marketing
    • E-commerce
    • SEO
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent.

    Aeroplane 2025: Branding trends report
    Rise of Voice Search
    The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent.
    Impact Areas Digital Marketing, E-commerce, SEO
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Rise of Entertainment Brands
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Advertising
    • Brand Building
    • Consumer goods
    • Marketing
    • Media
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.

    Smallworld: How brands win in...
    Rise of Entertainment Brands
    Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.
    Impact Areas Advertising, Brand Building, Consumer goods, Marketing, Media
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Rise of Content Creators
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • E-commerce
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.

    Meta: Rethinking media mix effectiveness
    Rise of Content Creators
    Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.
    Impact Areas Advertising, E-commerce, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Rise of Brainrot Culture
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Brand strategy
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.

    Webby: 2025 trend report its...
    Rise of Brainrot Culture
    Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.
    Impact Areas Advertising, Brand strategy, Content creation, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Retention Prioritized
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Customer Relationship Management
    • Marketing Budget Allocation
    • Player Lifetime Value
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    With rising acquisition costs, iGaming operators are shifting their focus from short-term acquisition to long-term player retention strategies.

    Softswiss: iGaming Trends 2025
    Retention Prioritized
    With rising acquisition costs, iGaming operators are shifting their focus from short-term acquisition to long-term player retention strategies.
    Impact Areas Customer Relationship Management, Marketing Budget Allocation, Player Lifetime Value
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Retail Media Reshapes Advertising
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures.

    Dentsu: The year of impact...
    Retail Media Reshapes Advertising
    Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures.
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Retail Media Reshapes
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Media Buying
    • Retail
    • Shopper Data
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.

    Dentsu: The year of impact...
    Retail Media Reshapes
    Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.
    Impact Areas Advertising, E-commerce, Media Buying, Retail, Shopper Data
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Retail Media Network Expansion
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.

    Publicis Sapient: Guide to Next...
    Retail Media Network Expansion
    Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Responsible Influence Grows
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Influencer marketing
    • Social Responsibility
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Brands and influencers are increasingly prioritizing diversity, inclusion, and ethical practices in response to consumer demand and regulatory changes.

    Kolsquare: Trends report 2025
    Responsible Influence Grows
    Brands and influencers are increasingly prioritizing diversity, inclusion, and ethical practices in response to consumer demand and regulatory changes.
    Impact Areas Advertising, Influencer marketing, Social Responsibility
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Relevance Drives Engagement
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Media Consumption
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    In a fragmented media landscape, consumers crave content that resonates with their personal identities and cultural affiliations, leading to increased attention and engagement.

    WARC: TikTok unlocking business impact...
    Relevance Drives Engagement
    In a fragmented media landscape, consumers crave content that resonates with their personal identities and cultural affiliations, leading to increased attention and engagement.
    Impact Areas Advertising, Marketing, Media Consumption
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
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