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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Niche Community Targeting
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Building
    • Content Strategy
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Brands are focusing on engaging niche communities and subcultures to build loyalty and drive deeper engagement.

    Digital Voices: The State of...
    Niche Community Targeting
    Brands are focusing on engaging niche communities and subcultures to build loyalty and drive deeper engagement.
    Impact Areas Community Building, Content Strategy, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Niche Power
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Partnerships
    • Community Building
    • Content creation
    • Influencer marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities.

    Dentsu: The year of impact...
    Niche Power
    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities.
    Impact Areas Brand Partnerships, Community Building, Content creation, Influencer marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Nostalgia and Comfort
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Alcoholic beverages
    • Food and beverage industry
    • Non-alcoholic beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks.

    Synergy: Alcohol 2025-2026 trend report
    Nostalgia and Comfort
    In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks.
    Impact Areas Alcoholic beverages, Food and beverage industry, Non-alcoholic beverages
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Nostalgia Drives Gen Z Trends
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entertainment
    • Fashion
    • Media
    • Retail
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z's affinity for nostalgia manifests in their media consumption, fashion choices, and hobbies, reflecting a desire for comfort and stability.

    PION: Youth trends report 2024
    Nostalgia Drives Gen Z Trends
    Gen Z's affinity for nostalgia manifests in their media consumption, fashion choices, and hobbies, reflecting a desire for comfort and stability.
    Impact Areas Entertainment, Fashion, Media, Retail
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Nostalgia-Driven Consumption
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Storytelling
    • Experiential Marketing
    • Marketing Campaigns
    • Product Development
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences.

    Tracksuit: Track record 2024
    Nostalgia-Driven Consumption
    Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences.
    Impact Areas Brand Storytelling, Experiential Marketing, Marketing Campaigns, Product Development
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Nostalgic Flavor Resurgence
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Classic soft drinks
    • Dessert-inspired profiles
    • Retro-inspired beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.

    Synergy: Soft drinks and non-alcoholic...
    Nostalgic Flavor Resurgence
    Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.
    Impact Areas Classic soft drinks, Dessert-inspired profiles, Retro-inspired beverages
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Novelty and Limited Edition Coffee
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Coffee bean retailers
    • Coffee shops
    • Ready-to-drink coffee
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Gen-Z's desire for unique experiences is fueling demand for limited edition and seasonal coffee flavors, driving impulse purchases.

    Synergy: Coffee 2025-2026 trend report
    Novelty and Limited Edition Coffee
    Gen-Z's desire for unique experiences is fueling demand for limited edition and seasonal coffee flavors, driving impulse purchases.
    Impact Areas Coffee bean retailers, Coffee shops, Ready-to-drink coffee
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Novelty and Limited Editions
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Alcoholic beverages
    • Marketing and branding
    • Non-alcoholic beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Driven by Gen Z's preference for exotic flavors and the allure of limited-time offerings, brands are leveraging limited edition releases and seasonal launches to drive impulse purchases.

    Synergy: Alcohol 2025-2026 trend report
    Novelty and Limited Editions
    Driven by Gen Z's preference for exotic flavors and the allure of limited-time offerings, brands are leveraging limited edition releases and seasonal launches to drive…
    Impact Areas Alcoholic beverages, Marketing and branding, Non-alcoholic beverages
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • One-Click Trip Booking
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Online travel agencies
    • Social Media Marketing
    • Travel planning
    • Brands & Advertising
    • Business & Commerce
    • Travel & Tourism

    Expedia's Travel Shops enable seamless booking of influencer-curated trips, simplifying the travel planning process.

    Expedia: Unpack 25, the trends...
    One-Click Trip Booking
    Expedia's Travel Shops enable seamless booking of influencer-curated trips, simplifying the travel planning process.
    Impact Areas Online travel agencies, Social Media Marketing, Travel planning
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Travel & Tourism
  • Optimistic Brand Advocacy
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Purpose
    • Corporate Social Responsibility
    • Long-Term Strategy
    • Social impact
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.

    Red Antler: 2025 State of...
    Optimistic Brand Advocacy
    In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.
    Impact Areas Brand Purpose, Corporate Social Responsibility, Long-Term Strategy, Social impact
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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