Tune in to all the trends with Tune-in by Tuio.

Trends Subcategories Brand Management

Your trends

Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Gender-Neutral Watch Designs Emerge
    • Values-Driven Consumption
    • Marketing Strategies
    • Retail displays
    • Watch design
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Women are increasingly opting for gender-neutral watch designs, blurring the lines between traditional male and female styles.

    Deloitte: Swiss watch industry insights...
    Gender-Neutral Watch Designs Emerge
    Women are increasingly opting for gender-neutral watch designs, blurring the lines between traditional male and female styles.
    Impact Areas Marketing Strategies, Retail displays, Watch design
    Themes Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Gen Z Values Drive Loyalty
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Loyalty
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Gen Z's focus on sustainability, purpose, and authenticity is shaping brand loyalty strategies.

    Publicis Sapient: Guide to Next...
    Gen Z Values Drive Loyalty
    Gen Z's focus on sustainability, purpose, and authenticity is shaping brand loyalty strategies.
    Impact Areas Brand Loyalty, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Gen Z Values Authenticity
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Brand strategy
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes

    Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.

    DCDX: Gen Z's top 25...
    Gen Z Values Authenticity
    Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.
    Impact Areas Advertising, Brand strategy, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Gen Z Reshapes Loyalty
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Customer Experience
    • Loyalty Programs
    • Travel marketing
    • Brands & Advertising
    • Business & Commerce
    • Travel & Tourism

    Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.

    Publicis Sapient: Guide to Next...
    Gen Z Reshapes Loyalty
    Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
    Impact Areas Customer Experience, Loyalty Programs, Travel marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Travel & Tourism
  • Gen Z Gender Divide
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Marketing
    • Politics
    • Social Activism
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.

    Ipsos: Almanac 2025
    Gen Z Gender Divide
    Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
    Impact Areas Branding, Marketing, Politics, Social Activism
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Gen Z Drives Dupe Adoption
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer goods
    • Marketing
    • Retail
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.

    eMarketer: The trends driving 'dupe'...
    Gen Z Drives Dupe Adoption
    Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
    Impact Areas Consumer goods, Marketing, Retail, Social Media
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Gen Z Beauty Loyalty
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beauty Industry
    • Brand Building
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes

    Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products.

    Coefficient Capital: Consumer trends 2025
    Gen Z Beauty Loyalty
    Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products.
    Impact Areas Beauty Industry, Brand Building, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Gen Z Activism Evolves
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand marketing
    • Politics
    • Social Activism
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.

    PION: Youth trends report 2024
    Gen Z Activism Evolves
    Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.
    Impact Areas Brand marketing, Politics, Social Activism
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Gen Alpha Influence
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Consumer Behavior
    • Marketing to Children
    • Voice Technology
    • Brands & Advertising
    • Digital Platforms
    • Family

    Gen Alpha, as digital natives and voice-first consumers, are emerging as significant purchase influencers, impacting family buying decisions and embracing smart speaker technology.

    Audacy: Share of audio trends
    Gen Alpha Influence
    Gen Alpha, as digital natives and voice-first consumers, are emerging as significant purchase influencers, impacting family buying decisions and embracing smart speaker technology.
    Impact Areas Consumer Behavior, Marketing to Children, Voice Technology
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Brands & Advertising, Digital Platforms, Family
  • Gear Tracking and Preferences
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Consumer Behavior
    • Fitness technology
    • Sports apparel industry
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences.

    Strava: Year in Sport the...
    Gear Tracking and Preferences
    Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences.
    Impact Areas Consumer Behavior, Fitness technology, Sports apparel industry
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
1 … 11 12 13 14 15 … 27