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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Concerns about AI-driven job displacement remain prevalent, although optimism for AI-created jobs is also present.
AI-Driven Job Loss Fears- AI-Driven Transformation
- Navigating Global Uncertainty
- Education and Training
- Labor Market
- Technology development
- Business & Commerce
- Emerging Technology
- The Workplace
Concerns about AI-driven job displacement remain prevalent, although optimism for AI-created jobs is also present.
Ipsos: Predictions 2025 reportAI-Driven Job Loss Fears
Concerns about AI-driven job displacement remain prevalent, although optimism for AI-created jobs is also present. -
Short Trend Summary
Artificial intelligence is transforming marketing strategies, enabling automation, personalization, and improved ROI.
AI-Driven Marketing- AI-Driven Transformation
- Advertising
- Customer Relationship Management
- Digital Marketing
- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Artificial intelligence is transforming marketing strategies, enabling automation, personalization, and improved ROI.
Meta: BR plan & go...AI-Driven Marketing
Artificial intelligence is transforming marketing strategies, enabling automation, personalization, and improved ROI. -
Short Trend Summary
Organizations are leveraging AI to modernize legacy systems and processes, driving efficiency and innovation.
AI-Driven Modernization- AI-Driven Transformation
- Business Processes
- IT Infrastructure
- Operational Efficiency
- Telecommunications
- Business & Commerce
- Emerging Technology
Organizations are leveraging AI to modernize legacy systems and processes, driving efficiency and innovation.
Gartner: AI trends and use...AI-Driven Modernization
Organizations are leveraging AI to modernize legacy systems and processes, driving efficiency and innovation. -
Short Trend Summary
Broadening AI adoption is expected to significantly boost productivity growth in the coming years, driving economic expansion and potentially impacting inflation and interest rates.
AI-Driven Productivity Growth- AI-Driven Transformation
- Economic Growth
- Energy Demand
- Inflation
- Interest rates
- Labor markets
- Productivity
- Business & Commerce
- Emerging Technology
- Finance & Money
Broadening AI adoption is expected to significantly boost productivity growth in the coming years, driving economic expansion and potentially impacting inflation and interest rates.
Robeco: 5 year expected returns...AI-Driven Productivity Growth
Broadening AI adoption is expected to significantly boost productivity growth in the coming years, driving economic expansion and potentially impacting inflation and interest rates. -
Short Trend Summary
AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model.
AI-Powered Core Modernization- AI-Driven Transformation
- Core business processes
- Data Governance
- Enterprise resource planning (ERP)
- Business & Commerce
- Data & Privacy
- Emerging Technology
AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model.
Deloitte: Tech trends 2025AI-Powered Core Modernization
AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model. -
Short Trend Summary
Threat actors are increasingly leveraging AI to enhance their attacks, from sophisticated targeting to automated social engineering.
AI-Powered Cyber Threats- AI-Driven Transformation
- Navigating Global Uncertainty
- All sectors
- Individuals
- Cybersecurity
- Emerging Technology
Threat actors are increasingly leveraging AI to enhance their attacks, from sophisticated targeting to automated social engineering.
Microsoft: Digital Defense Report 2024AI-Powered Cyber Threats
Threat actors are increasingly leveraging AI to enhance their attacks, from sophisticated targeting to automated social engineering. -
Short Trend Summary
AI is automating various marketing tasks, from content creation to data analysis and customer experience optimization.
AI-Powered Marketing Automation- AI-Driven Transformation
- Content Marketing
- Conversion Rate Optimization
- Customer service
- Brands & Advertising
- Business & Commerce
- Emerging Technology
AI is automating various marketing tasks, from content creation to data analysis and customer experience optimization.
Web FX: 2025 digital marketing...AI-Powered Marketing Automation
AI is automating various marketing tasks, from content creation to data analysis and customer experience optimization. -
Short Trend Summary
The media landscape is shifting to an algorithm-driven era, requiring brands to adapt their planning and optimization strategies for algorithm availability.
Algorithm-Driven Planning- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising Optimization
- Marketing Strategy
- Media Planning
- Brands & Advertising
- Business & Commerce
- Emerging Technology
The media landscape is shifting to an algorithm-driven era, requiring brands to adapt their planning and optimization strategies for algorithm availability.
Dentsu: The year of impact...Algorithm-Driven Planning
The media landscape is shifting to an algorithm-driven era, requiring brands to adapt their planning and optimization strategies for algorithm availability. -
Short Trend Summary
Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.
Algorithmic Media Planning- AI-Driven Transformation
- Audience Targeting
- Campaign Automation
- Media Planning
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.
Dentsu: The year of impact...Algorithmic Media Planning
Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes. -
Short Trend Summary
Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.
Ambient Invisible Intelligence- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Healthcare
- Retail
- Supply Chain Management
- Business & Commerce
- Data & Privacy
- Emerging Technology
Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.
Gartner: 2025 top tech trendsAmbient Invisible Intelligence
Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.