Finding credibility in online communities

Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding the different types of communities - value-based, experience-based, and interest-based - brands can add value and personalize their communications in 2023. The potential for how brands embed themselves in online communities is scalable, and they can create engaging content that resonates with consumers to improve their reputation and take part in conversations.