Brand + Commerce = ❤️

Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand building. An approach that’s purely performance- focused leads to short-term gains, but ultimately results in a decline in brand resonance. A strategy that prioritizes brand-building and discovery-first thinking will result in continuous demand creation and qualitative reach, leading to sustainable growth in both brand equity and sales. To achieve this balance, brands should invest in both performance-oriented strategies and qualitative reach campaigns that are attractive to potential new customers.