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Short Trend Summary
Cosmetic toners are expected to include protective ingredients with anti-pollution benefits, as consumers become more knowledgeable and expect more from the skincare products they purchase. The demand is for high-quality ingredients and multifunctional formulations for effective results.
Cosmetic Toners- Consumer Attitudes
- Fashion & Beauty
- Sustainability
Cosmetic toners are expected to include protective ingredients with anti-pollution benefits, as consumers become more knowledgeable and expect more from the skincare products they purchase. The demand is for high-quality ingredients and multifunctional formulations for effective results.
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TREND HUNTER - Trend Report...Cosmetic Toners
Cosmetic toners are expected to include protective ingredients with anti-pollution benefits, as consumers become more knowledgeable and expect more from the skincare products they purchase.…
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Short Trend Summary
Cosmetic products for the body are expected to promise "blurring" effects in 2023, as consumers seek effortless, "filtered" looks that imitate the popular beauty filters on social media. Brands that replicate these virtual experiences effectively will appeal to Gen Z.
Blurring Effect Makeup- Brands & Advertising
- Emerging Technology
- Fashion & Beauty
Cosmetic products for the body are expected to promise "blurring" effects in 2023, as consumers seek effortless, "filtered" looks that imitate the popular beauty filters on social media. Brands that replicate these virtual experiences effectively will appeal to Gen Z.
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TREND HUNTER - Trend Report...Blurring Effect Makeup
Cosmetic products for the body are expected to promise "blurring" effects in 2023, as consumers seek effortless, "filtered" looks that imitate the popular beauty filters… 
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Short Trend Summary
Fashion brands are creating circular economy pop-ups to educate consumers and promote sustainability. These pop-ups feature used and upcycled products and align with consumers' growing concern for the environment and the impact of climate change.
Circular Popups- Brands & Advertising
- Fashion & Beauty
- Sustainability
Fashion brands are creating circular economy pop-ups to educate consumers and promote sustainability. These pop-ups feature used and upcycled products and align with consumers' growing concern for the environment and the impact of climate change.
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TREND HUNTER - Trend Report...Circular Popups
Fashion brands are creating circular economy pop-ups to educate consumers and promote sustainability. These pop-ups feature used and upcycled products and align with consumers' growing… -
Short Trend Summary
Makeup is experiencing a resurgence, pushing forward bold and vibrant colors for consumers to express themselves after limited socializing. Nostalgic Y2K themes, contemporary pops of color are merging for playful experimentation.
Bold Cosmetics- Emerging Technology
- Fashion & Beauty
- Lifestyle
Makeup is experiencing a resurgence, pushing forward bold and vibrant colors for consumers to express themselves after limited socializing. Nostalgic Y2K themes, contemporary pops of color are merging for playful experimentation.
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TREND HUNTER - Trend Report...Bold Cosmetics
Makeup is experiencing a resurgence, pushing forward bold and vibrant colors for consumers to express themselves after limited socializing. Nostalgic Y2K themes, contemporary pops of… 
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Short Trend Summary
Under-eye concealers are being made with lightweight, brightening formulas. As consumers spend a little less on high-coverage cosmetics, brands are releasing concealers that function as skincare/cosmetic hybrids--offering lightweight and natural coverage while hydrating the under-eye area. The mask-wearing that's become…
Hybrid Concealer- Emerging Technology
- Fashion & Beauty
- Health & Wellness
Under-eye concealers are being made with lightweight, brightening formulas. As consumers spend a little less on high-coverage cosmetics, brands are releasing concealers that function as skincare/cosmetic hybrids--offering lightweight and natural coverage while hydrating the under-eye area. The mask-wearing that's become common in recent years has resulted in consumers prioritizing skincare…
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TREND HUNTER - Trend Report...Hybrid Concealer
Under-eye concealers are being made with lightweight, brightening formulas. As consumers spend a little less on high-coverage cosmetics, brands are releasing concealers that function as… -
Short Trend Summary
With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring livestreams have sway in Gen Z and young Millennials, being perceived as more authentic and…
Livestream Shopping- Brands & Advertising
- Fashion & Beauty
- Lifestyle
With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring livestreams have sway in Gen Z and young Millennials, being perceived as more authentic and less edited.
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TREND HUNTER - Trend Report...Livestream Shopping
With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring… -
Short Trend Summary
Restaurant-store hybrids merge dining and retail. While it's not uncommon for retail stores to contain restaurants, the reverse are becoming more popular, creating modern versions of the one-stop popup experiences that large retailers have made so popular.
Shoppable Restaurants- Business & e-Commerce
- Fashion & Beauty
- Food & Drink
Restaurant-store hybrids merge dining and retail. While it's not uncommon for retail stores to contain restaurants, the reverse are becoming more popular, creating modern versions of the one-stop popup experiences that large retailers have made so popular.
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TREND HUNTER - Trend Report...Shoppable Restaurants
Restaurant-store hybrids merge dining and retail. While it's not uncommon for retail stores to contain restaurants, the reverse are becoming more popular, creating modern versions… 
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Short Trend Summary
AI will proliferate further in 2023, powering fashion models and virtual influencers to news, podcasts, even virtual friends and partners. Pushback is expected, as concerns around trust, belief and the accuracy of information rise.
Losing our grip on reality- Emerging Technology
- Fashion & Beauty
- Global Challenges
AI will proliferate further in 2023, powering fashion models and virtual influencers to news, podcasts, even virtual friends and partners. Pushback is expected, as concerns around trust, belief and the accuracy of information rise.
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Marian Saltzman - Five TrendsLosing our grip on reality
AI will proliferate further in 2023, powering fashion models and virtual influencers to news, podcasts, even virtual friends and partners. Pushback is expected, as concerns… -
Short Trend Summary
Entertainment: Rave culture will reign in the year ahead. Gen Z and Millennials are bringing techno style, rave fashion, and house music with them. House music outfits, Berlin rave fashion, rave party aesthetics, techno style, music mixer.
Rave Culture- Entertainment
- Fashion & Beauty
- Lifestyle
Entertainment: Rave culture will reign in the year ahead. Gen Z and Millennials are bringing techno style, rave fashion, and house music with them. House music outfits, Berlin rave fashion, rave party aesthetics, techno style, music mixer.
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Pinterest - Predicts 2023Rave Culture
Entertainment: Rave culture will reign in the year ahead. Gen Z and Millennials are bringing techno style, rave fashion, and house music with them. House… 
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Short Trend Summary
2023 fashion will be filled with lace, tulle, ruffles, and shimmer. Shimmery dress, lace top, long sleeve, tulle sleeves, ruffle shirt (men), sheer pants outfit.
Loving Lace- Emerging Technology
- Fashion & Beauty
- Lifestyle
2023 fashion will be filled with lace, tulle, ruffles, and shimmer. Shimmery dress, lace top, long sleeve, tulle sleeves, ruffle shirt (men), sheer pants outfit.
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Pinterest - Predicts 2023Loving Lace
2023 fashion will be filled with lace, tulle, ruffles, and shimmer. Shimmery dress, lace top, long sleeve, tulle sleeves, ruffle shirt (men), sheer pants outfit.
