Follow us
Your trends
- TrendCategorySummaryThemeReport
-
Short Trend Summary
A growing trend among consumers is to embrace their individuality and express their true selves, enabled by popular platforms like TikTok and BeReal. Brands that sell products with a sleek presentation are challenged to adapt as consumers prioritize authenticity over…
Unapologetically Me- Brands & Advertising
- Digital Platforms
- Fashion & Beauty
A growing trend among consumers is to embrace their individuality and express their true selves, enabled by popular platforms like TikTok and BeReal. Brands that sell products with a sleek presentation are challenged to adapt as consumers prioritize authenticity over appearance.
- N/A
FORESIGHT FACTORY - Global TrendingUnapologetically Me
A growing trend among consumers is to embrace their individuality and express their true selves, enabled by popular platforms like TikTok and BeReal. Brands that…
-
Short Trend Summary
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects makes them less taboo. Since consumers feel freer to look however they want to, they…
Tackling Taboo- Consumer Attitudes
- Fashion & Beauty
- Lifestyle
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects makes them less taboo. Since consumers feel freer to look however they want to, they are now also speaking more freely about it – there…
- N/A
FORESIGHT FACTORY - Global TrendingTackling Taboo
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects… 
-
Short Trend Summary
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate change. As a result, Gen Z are likely to opt for protective beauty and skincare…
Climate & Expressive Beauty- Fashion & Beauty
- Lifestyle
- Sustainability
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate change. As a result, Gen Z are likely to opt for protective beauty and skincare products, as well as experimenting with expressive makeup looks.
- N/A
INSTAGRAM - Trends Report 2023Climate & Expressive Beauty
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate… 
-
Short Trend Summary
Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to make strong promotional offers that are meaningful to consumers and delivered in engaging and relevant…
Coupon Comeback- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to make strong promotional offers that are meaningful to consumers and delivered in engaging and relevant ways.
- N/A
VERICAST - Predictions & Trends...Coupon Comeback
Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to… -
Short Trend Summary
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check ingredient lists instead of just product claims and branding.
Active SPF- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check ingredient lists instead of just product claims and branding.
- N/A
TREND HUNTER - Trend Report...Active SPF
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check… -
Short Trend Summary
The fashion industry is experimenting with the metaverse and its artistic implications, leading to the popularity of metaverse-based fashion shows. Brands are appealing to customers for their novelty and innovation in virtual spaces.
Virtual Fashion- Brands & Advertising
- Emerging Technology
- Fashion & Beauty
The fashion industry is experimenting with the metaverse and its artistic implications, leading to the popularity of metaverse-based fashion shows. Brands are appealing to customers for their novelty and innovation in virtual spaces.
- N/A
TREND HUNTER - Trend Report...Virtual Fashion
The fashion industry is experimenting with the metaverse and its artistic implications, leading to the popularity of metaverse-based fashion shows. Brands are appealing to customers… -
Short Trend Summary
Designer brands try their hand at upcycling products and materials. Many luxury designers are making attempts to be more eco-friendly, and one of the ways they're doing this is through the increasingly common practice of using waste materials to create…
Upcycled Luxury- Brands & Advertising
- Fashion & Beauty
- Sustainability
Designer brands try their hand at upcycling products and materials. Many luxury designers are making attempts to be more eco-friendly, and one of the ways they're doing this is through the increasingly common practice of using waste materials to create new products. Making sustainable purchase decisions is increasingly important to…
- N/A
TREND HUNTER - Trend Report...Upcycled Luxury
Designer brands try their hand at upcycling products and materials. Many luxury designers are making attempts to be more eco-friendly, and one of the ways… -
Short Trend Summary
With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring livestreams have sway in Gen Z and young Millennials, being perceived as more authentic and…
Livestream Shopping- Brands & Advertising
- Fashion & Beauty
- Lifestyle
With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring livestreams have sway in Gen Z and young Millennials, being perceived as more authentic and less edited.
- N/A
TREND HUNTER - Trend Report...Livestream Shopping
With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring… -
Short Trend Summary
Menstrual pads and tampons are being made with sustainable materials Popular menstruation products like pads and tampons are being adapted with eco-friendly materials as sustainability has become a priority for more consumers.
Eco Menstrual- Emerging Technology
- Fashion & Beauty
- Sustainability
Menstrual pads and tampons are being made with sustainable materials Popular menstruation products like pads and tampons are being adapted with eco-friendly materials as sustainability has become a priority for more consumers.
- N/A
TREND HUNTER - Trend Report...Eco Menstrual
Menstrual pads and tampons are being made with sustainable materials Popular menstruation products like pads and tampons are being adapted with eco-friendly materials as sustainability… 
-
Short Trend Summary
Tinted cosmetic products with long-lasting formulas are expected to become popular in 2023. As pandemic rituals and habits linger among consumers in a post-pandemic world, consumers turn to brands that cater to their new lifestyles and preferences.
Tinted Cosmetics- Consumer Attitudes
- Fashion & Beauty
- Lifestyle
Tinted cosmetic products with long-lasting formulas are expected to become popular in 2023. As pandemic rituals and habits linger among consumers in a post-pandemic world, consumers turn to brands that cater to their new lifestyles and preferences.
- N/A
TREND HUNTER - Trend Report...Tinted Cosmetics
Tinted cosmetic products with long-lasting formulas are expected to become popular in 2023. As pandemic rituals and habits linger among consumers in a post-pandemic world,…
