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Short Trend Summary
Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for employee training, product development, and marketing. With its ability to create memorable experiences, tell brand…
Try AR You Might- Brands & Advertising
- Business & e-Commerce
- Emerging Technology
Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for employee training, product development, and marketing. With its ability to create memorable experiences, tell brand stories, and provide a "try before you buy" experience, it's…
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Vertigo - Digital Marketing Trends...Try AR You Might
Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for… -
Short Trend Summary
AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email campaigns, and image analysis technology are streamlining marketing operations and providing valuable insights. In 2023,…
AI Gets Smarter- Brands & Advertising
- Digital Platforms
- Emerging Technology
AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email campaigns, and image analysis technology are streamlining marketing operations and providing valuable insights. In 2023, incorporating AI into your marketing strategy will be essential for…
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Vertigo - Digital Marketing Trends...AI Gets Smarter
AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email… -
Short Trend Summary
Power Your People. For any company, executing on strategy comes down to people – and executives increasingly express concern about their ability to recruit, develop and retain the intrapreneurial, flexible and future-skilled talent they need. Future Ready companies will work…
Power Your People- Emerging Technology
- Sustainability
- The Workplace
Power Your People. For any company, executing on strategy comes down to people – and executives increasingly express concern about their ability to recruit, develop and retain the intrapreneurial, flexible and future-skilled talent they need. Future Ready companies will work to empower and align their people around their organizational purpose,…
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Accenture - A New Dawn...Power Your People
Power Your People. For any company, executing on strategy comes down to people – and executives increasingly express concern about their ability to recruit, develop… -
Short Trend Summary
Step Change in New Media’s Climate Coverage. News media is taking steps to improve its coverage of the climate emergency. Almost two-thirds of news executives believe their coverage is good, and half have created climate teams with additional staff. Many…
Step Change in New Media’s Climate Coverage- Emerging Technology
- Global Challenges
- Media & Information
Step Change in New Media’s Climate Coverage. News media is taking steps to improve its coverage of the climate emergency. Almost two-thirds of news executives believe their coverage is good, and half have created climate teams with additional staff. Many publishers have also developed strategies to improve their coverage, including…
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Reuters - Journalism, Media, and...Step Change in New Media’s Climate Coverage
Step Change in New Media’s Climate Coverage. News media is taking steps to improve its coverage of the climate emergency. Almost two-thirds of news executives… -
Short Trend Summary
Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own search or maps products when they are looking for a place to eat. Instagram searches…
Year Of Social Search- Digital Platforms
- Emerging Technology
- Media & Information
Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own search or maps products when they are looking for a place to eat. Instagram searches are geared to help people to stay updated on trends…
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Reuters - Journalism, Media, and...Year Of Social Search
Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own… -
Short Trend Summary
Year of Copycats. TikTok starts to look more like other social networks. TikTok’s ‘For You’ feed, which surfaces the most entertaining (and informative) content from across the network, has been a key differentiator during its growth phase but now it…
Year of Copycats- Digital Platforms
- Emerging Technology
- Entertainment
Year of Copycats. TikTok starts to look more like other social networks. TikTok’s ‘For You’ feed, which surfaces the most entertaining (and informative) content from across the network, has been a key differentiator during its growth phase but now it is planning to add features that allow closer connection with…
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Reuters - Journalism, Media, and...Year of Copycats
Year of Copycats. TikTok starts to look more like other social networks. TikTok’s ‘For You’ feed, which surfaces the most entertaining (and informative) content from… -
Short Trend Summary
Is Time Ticking For TikTok? TikTok's growing influence has resulted in increased scrutiny from governments and the public over its algorithms and impact on society. The platform has struggled with misinformation, leading to increased moderation and labeling of news outlets.…
Is Time Ticking For TikTok?- Emerging Technology
- Global Challenges
- Media & Information
Is Time Ticking For TikTok? TikTok's growing influence has resulted in increased scrutiny from governments and the public over its algorithms and impact on society. The platform has struggled with misinformation, leading to increased moderation and labeling of news outlets. The amount of data TikTok collects and potential access by…
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Reuters - Journalism, Media, and...Is Time Ticking For TikTok?
Is Time Ticking For TikTok? TikTok's growing influence has resulted in increased scrutiny from governments and the public over its algorithms and impact on society.… -
Short Trend Summary
Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital video to engage audiences, while short-form video production is gaining popularity. The use cases for…
Format Innovation- Digital Platforms
- Emerging Technology
- Media & Information
Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital video to engage audiences, while short-form video production is gaining popularity. The use cases for voice assistants and metaverse applications are still unclear and receiving…
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Reuters - Journalism, Media, and...Format Innovation
Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital… -
Short Trend Summary
Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries and there are no limits to what can be transformed to be more eco-friendly. Brands…
Sustainability as Standard- Brands & Advertising
- Emerging Technology
- Sustainability
Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries and there are no limits to what can be transformed to be more eco-friendly. Brands and businesses must dig deeper to find sustainable alternatives and…
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OMG FUTURES - At The...Sustainability as Standard
Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries… -
Short Trend Summary
Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as Roblox and Minecraft, have seen tremendous success with over 400 million users. Marketers are taking…
Bigger Than Meta- Digital Platforms
- Emerging Technology
- Global Challenges
Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as Roblox and Minecraft, have seen tremendous success with over 400 million users. Marketers are taking notice, with 29% viewing Web3 and gaming as a priority,…
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OGILVY - Social Media Trends...Bigger Than Meta
Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as…