Your trends
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Short Trend Summary
‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and a further 32% are either planning to implement the technology in 2023. It is transforming…
Try it on(line)- Business & e-Commerce
- Digital Platforms
- Emerging Technology
‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and a further 32% are either planning to implement the technology in 2023. It is transforming the customer experience both online and offline. An example of…
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Wavemaker UK - Growth Trends...Try it on(line)
‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and… -
Short Trend Summary
The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a broad audience and receptive to advertising. The Metaverse doesn't exist, but gaming offers immersive experiences…
The Metaverse Doesn’t Exist- Digital Platforms
- Emerging Technology
- Entertainment
The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a broad audience and receptive to advertising. The Metaverse doesn't exist, but gaming offers immersive experiences and touchpoints that reach multiple audience segments at scale. Marketers…
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Wavemaker UK - Growth Trends...The Metaverse Doesn’t Exist
The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a… -
Short Trend Summary
Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands are creating content that finds a balance between old and new by embracing technology. Consumers…
Looking Back, Moving Forward- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands are creating content that finds a balance between old and new by embracing technology. Consumers who reflect on the past are open to spending more…
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Wavemaker UK - Growth Trends...Looking Back, Moving Forward
Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands… -
Short Trend Summary
Actionable Content. TikTok will be a key platform for "Actionable Entertainment," in 2023 with tailor-made content inspiring people to take action. Creators capture viewers' attention and trust by being gifted storytellers who produce high-quality content, while their relatability and expertise…
Actionable Content- Digital Platforms
- Emerging Technology
- Entertainment
Actionable Content. TikTok will be a key platform for "Actionable Entertainment," in 2023 with tailor-made content inspiring people to take action. Creators capture viewers' attention and trust by being gifted storytellers who produce high-quality content, while their relatability and expertise make them credible. To jump into this trend, brands should…
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TikTok - An Era of...Actionable Content
Actionable Content. TikTok will be a key platform for "Actionable Entertainment," in 2023 with tailor-made content inspiring people to take action. Creators capture viewers' attention… -
Short Trend Summary
Digital Ads Upended. The digital ad market is undergoing significant changes, with Apple's ATT policy disrupting traditional targeting and measurement methods. As a result, the dominant "duopoly" of Google and Facebook is being challenged by new players like TikTok. Regulation…
Digital Ads Upended- Brands & Advertising
- Digital Platforms
- Emerging Technology
Digital Ads Upended. The digital ad market is undergoing significant changes, with Apple's ATT policy disrupting traditional targeting and measurement methods. As a result, the dominant "duopoly" of Google and Facebook is being challenged by new players like TikTok. Regulation is giving brands more control Data privacy remains a top-three…
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WARC - The Marketer’s Toolkit...Digital Ads Upended
Digital Ads Upended. The digital ad market is undergoing significant changes, with Apple's ATT policy disrupting traditional targeting and measurement methods. As a result, the… -
Short Trend Summary
AI: Top Tech Priority. Big Tech companies will prioritize AI capabilities to retain a close relationship with marketers, as AI has been named the most important emerging technology for brands for three consecutive years. Alongside AI, Web3 innovation is also…
AI: Top Tech Priority- Brands & Advertising
- Digital Platforms
- Emerging Technology
AI: Top Tech Priority. Big Tech companies will prioritize AI capabilities to retain a close relationship with marketers, as AI has been named the most important emerging technology for brands for three consecutive years. Alongside AI, Web3 innovation is also becoming increasingly adopted beyond the initial hype around NFTs and…
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WARC - The Marketer’s Toolkit...AI: Top Tech Priority
AI: Top Tech Priority. Big Tech companies will prioritize AI capabilities to retain a close relationship with marketers, as AI has been named the most… -
Short Trend Summary
Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big Tech has taken notice, investing $3.6bn in health-related M&A activity in 2021, focusing on data…
Digital Health & Welness- Digital Platforms
- Emerging Technology
- Health & Wellness
Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big Tech has taken notice, investing $3.6bn in health-related M&A activity in 2021, focusing on data and devices. With Amazon's $3.9bn acquisition of One Medical and…
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WARC - The Marketer’s Toolkit...Digital Health & Welness
Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big… -
Short Trend Summary
Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making moves in the space. Marketers should focus on appealing to consumers by simplifying their lives…
Metaverse Unfulfilled- Digital Platforms
- Emerging Technology
- Global Challenges
Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making moves in the space. Marketers should focus on appealing to consumers by simplifying their lives and connecting with their passions, rather than solely jumping on…
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WARC - The Marketer’s Toolkit...Metaverse Unfulfilled
Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making… -
Short Trend Summary
Yes and No: Social Commerce. Yes, some heat has come out of the digital commerce sector. Instagram’s scaling back of shopping features reveals that social commerce has not taken off at the expected speed. However, despite evidence that Western consumers…
Yes and No: Social Commerce- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Yes and No: Social Commerce. Yes, some heat has come out of the digital commerce sector. Instagram’s scaling back of shopping features reveals that social commerce has not taken off at the expected speed. However, despite evidence that Western consumers reject the notion of Chinese-style ‘super-apps’, companies have not yet…
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WARC - The Marketer’s Toolkit...Yes and No: Social Commerce
Yes and No: Social Commerce. Yes, some heat has come out of the digital commerce sector. Instagram’s scaling back of shopping features reveals that social… -
Short Trend Summary
Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention, touchpoint proliferation and audience fragmentation, communities and creators will be more influential than ever across…
Bubble-Up Culture- Culture
- Emerging Technology
- Lifestyle
Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention, touchpoint proliferation and audience fragmentation, communities and creators will be more influential than ever across a decentralized media ecosystem. The formation and diffusion of culture…
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WARC - The Marketer’s Toolkit...Bubble-Up Culture
Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention,…