Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Be Explorable
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can help initiate purchase intent while staying on brand. Paid media strategies will still be necessary to capitalize on deeper intent, but understanding the audience and…

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  OGILVY - Social Media Trends...

  Be Explorable

  Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Attention is the Key (Metric)
  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology

  Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences, such as AR try-on filters, are cost-effective and offer valuable…

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  OGILVY - Social Media Trends...

  Attention is the Key (Metric)

  Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to…

  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology
• Pharma Goes TikTok
  • Emerging Technology
  • Health & Wellness
  • Media & Information

  Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys are being shared, forming powerful and emotive communities. Given the industy trust problem, in 2023 more pharma brands will attempt to build trust by collaborating…

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  OGILVY - Social Media Trends...

  Pharma Goes TikTok

  Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys…

  • Emerging Technology
  • Health & Wellness
  • Media & Information
• Gentle Tech
  • Culture
  • Emerging Technology
  • Sustainability

  Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver on imperatives beyond profit: inclusivity, empathy, community. This trend prioritizes values and empathy in products. Brands must recognize the impact of recent events on consumers…

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  OMG FUTURES - At The...

  Gentle Tech

  Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver…

  • Culture
  • Emerging Technology
  • Sustainability
• Frugal Tech
  • Business & e-Commerce
  • Emerging Technology
  • Sustainability

  Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too, where startups are offering affordable alternatives to big tech products and services. Rather than abandoning innovation in difficult times, businesses should focus on smart, accessible…

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  OMG FUTURES - At The...

  Frugal Tech

  Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too,…

  • Business & e-Commerce
  • Emerging Technology
  • Sustainability
• Ultra-Telepresence
  • Business & e-Commerce
  • Emerging Technology
  • The Workplace

  Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like Nokia, HComm and Elmo are leading the way in providing ultra-telepresence solutions to bring a near-real presence to remote communication. The more realistic the experience,…

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  OMG FUTURES - At The...

  Ultra-Telepresence

  Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like…

  • Business & e-Commerce
  • Emerging Technology
  • The Workplace
• Sustainability as Standard
  • Brands & Advertising
  • Emerging Technology
  • Sustainability

  Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries and there are no limits to what can be transformed to be more eco-friendly. Brands and businesses must dig deeper to find sustainable alternatives and…

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  OMG FUTURES - At The...

  Sustainability as Standard

  Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries…

  • Brands & Advertising
  • Emerging Technology
  • Sustainability
• Bigger Than Meta
  • Digital Platforms
  • Emerging Technology
  • Global Challenges

  Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as Roblox and Minecraft, have seen tremendous success with over 400 million users. Marketers are taking notice, with 29% viewing Web3 and gaming as a priority,…

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  OGILVY - Social Media Trends...

  Bigger Than Meta

  Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as…

  • Digital Platforms
  • Emerging Technology
  • Global Challenges
• Mainstream AR: Slowly Cooking
  • Digital Platforms
  • Emerging Technology
  • Global Challenges

  Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized nature and widespread device compatibility make it a more accessible technology for creators to generate their own experiences. Snapchat leads the way in social AR,…

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  OGILVY - Social Media Trends...

  Mainstream AR: Slowly Cooking

  Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized…

  • Digital Platforms
  • Emerging Technology
  • Global Challenges
• Interactive content
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Interactive content. It’s a crucial tool for marketers to capture consumer attention and engagement in an era of endless scrolling. Major social platforms have invested in interactive features, giving marketers more opportunities to attract engagement. In 2023, innovation in AR will drive conversions and brands will capitalize on physical, interactive…

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  Meltwater - 2023 Marketing Trends...

  Interactive content

  Interactive content. It’s a crucial tool for marketers to capture consumer attention and engagement in an era of endless scrolling. Major social platforms have invested…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology