Your trends
- TrendCategorySummaryThemeReport
-
Short Trend Summary
Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too, where startups are offering affordable alternatives to big tech products and services. Rather than abandoning…
Frugal Tech- Business & e-Commerce
- Emerging Technology
- Sustainability
Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too, where startups are offering affordable alternatives to big tech products and services. Rather than abandoning innovation in difficult times, businesses should focus on smart, accessible…
- N/A
OMG FUTURES - At The...Frugal Tech
Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too,… -
Short Trend Summary
Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like Nokia, HComm and Elmo are leading the way in providing ultra-telepresence solutions to bring a…
Ultra-Telepresence- Business & e-Commerce
- Emerging Technology
- The Workplace
Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like Nokia, HComm and Elmo are leading the way in providing ultra-telepresence solutions to bring a near-real presence to remote communication. The more realistic the experience,…
- N/A
OMG FUTURES - At The...Ultra-Telepresence
Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like… -
Short Trend Summary
Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries and there are no limits to what can be transformed to be more eco-friendly. Brands…
Sustainability as Standard- Brands & Advertising
- Emerging Technology
- Sustainability
Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries and there are no limits to what can be transformed to be more eco-friendly. Brands and businesses must dig deeper to find sustainable alternatives and…
- N/A
OMG FUTURES - At The...Sustainability as Standard
Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries… -
Short Trend Summary
Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as Roblox and Minecraft, have seen tremendous success with over 400 million users. Marketers are taking…
Bigger Than Meta- Digital Platforms
- Emerging Technology
- Global Challenges
Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as Roblox and Minecraft, have seen tremendous success with over 400 million users. Marketers are taking notice, with 29% viewing Web3 and gaming as a priority,…
- N/A
OGILVY - Social Media Trends...Bigger Than Meta
Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as… -
Short Trend Summary
Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized nature and widespread device compatibility make it a more accessible technology for creators to generate…
Mainstream AR: Slowly Cooking- Digital Platforms
- Emerging Technology
- Global Challenges
Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized nature and widespread device compatibility make it a more accessible technology for creators to generate their own experiences. Snapchat leads the way in social AR,…
- N/A
OGILVY - Social Media Trends...Mainstream AR: Slowly Cooking
Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized… -
Short Trend Summary
Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B global business already established and 1 in 3 Gen Zers starting their purchase journeys on…
Social commerce- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B global business already established and 1 in 3 Gen Zers starting their purchase journeys on social media, there's still plenty of room for growth. The…
- N/A
OGILVY - Social Media Trends...Social commerce
Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B… -
Short Trend Summary
Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example, live shopping and affiliate sales didn’t take off as they had in the Far East.…
Social Media- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example, live shopping and affiliate sales didn’t take off as they had in the Far East. In short, we’re still far away from promoting a social…
- N/A
OGILVY - Social Media Trends...Social Media
Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example,… -
Short Trend Summary
Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can help initiate purchase intent while staying on brand. Paid media strategies will still be necessary…
Be Explorable- Brands & Advertising
- Digital Platforms
- Emerging Technology
Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can help initiate purchase intent while staying on brand. Paid media strategies will still be necessary to capitalize on deeper intent, but understanding the audience and…
- N/A
OGILVY - Social Media Trends...Be Explorable
Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can… -
Short Trend Summary
Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences,…
Attention is the Key (Metric)- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences, such as AR try-on filters, are cost-effective and offer valuable…
- N/A
OGILVY - Social Media Trends...Attention is the Key (Metric)
Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to… -
Short Trend Summary
AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images based on a natural language prompt, while GPT-3 generates copy in various formats. Although AI-generated…
AI Content Creation- Digital Platforms
- Emerging Technology
- Media & Information
AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images based on a natural language prompt, while GPT-3 generates copy in various formats. Although AI-generated content is not yet able to replace human artists and…
- N/A
Meltwater - 2023 Marketing Trends...AI Content Creation
AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images…