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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Content Remixing Expands Brand Identity
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Budget Optimization
    • Content Marketing
    • Creative Production
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways.

    TikTok: What's Next 2025 Trend...
    Content Remixing Expands Brand Identity
    Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways.
    Impact Areas Budget Optimization, Content Marketing, Creative Production
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Media & Information
  • Abundant Media Planning
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Media Planning
    • Brands & Advertising
    • Business & Commerce

    The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.

    WARC: The future of media...
    Abundant Media Planning
    The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.
    Impact Areas Advertising, Marketing, Media Planning
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Indeterminate Technology Shift
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Business Strategy
    • Digital Transformation
    • Innovation
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    Technology is evolving rapidly and indeterminately, requiring leaders to adapt, interpret, and strategically integrate new technologies into their organizations.

    University of Sydney: 2025 Skills...
    Indeterminate Technology Shift
    Technology is evolving rapidly and indeterminately, requiring leaders to adapt, interpret, and strategically integrate new technologies into their organizations.
    Impact Areas Business Strategy, Digital Transformation, Innovation
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Comment Section as Focus Group
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Engagement
    • Customer Feedback
    • Product Development
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are leveraging the comment section for real-time feedback and product development insights.

    TikTok: What's Next 2025 Trend...
    Comment Section as Focus Group
    Brands are leveraging the comment section for real-time feedback and product development insights.
    Impact Areas Community Engagement, Customer Feedback, Product Development
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Evolving Search Landscape
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Artificial Intelligence
    • Digital Marketing
    • Search Engine Optimization (SEO)
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Social media and retail platforms are challenging Google's dominance in search, with AI playing a crucial role in understanding user intent and requiring brands to adapt their SEO strategies.

    WARC: The future of media...
    Evolving Search Landscape
    Social media and retail platforms are challenging Google's dominance in search, with AI playing a crucial role in understanding user intent and requiring brands to…
    Impact Areas Artificial Intelligence, Digital Marketing, Search Engine Optimization (SEO)
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Emerging Technology
  • Commerce Media Expansion
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and budget allocation.

    WARC: The future of media...
    Commerce Media Expansion
    Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and…
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Fractured Values and Expectations
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Human resources
    • Leadership
    • Organizational Culture
    • Business & Commerce
    • Culture
    • The Workplace

    Diverging values and expectations across generations and diverse groups are reshaping the workplace and requiring leaders to navigate complex social dynamics.

    University of Sydney: 2025 Skills...
    Fractured Values and Expectations
    Diverging values and expectations across generations and diverse groups are reshaping the workplace and requiring leaders to navigate complex social dynamics.
    Impact Areas Human resources, Leadership, Organizational Culture
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Culture, The Workplace
  • Accountability and Provenance
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Compliance
    • Supply Chain Management
    • Sustainability
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking.

    University of Sydney: 2025 Skills...
    Accountability and Provenance
    Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking.
    Impact Areas Compliance, Supply Chain Management, Sustainability
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Eroding Institutional Trust
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Corporate Social Responsibility
    • Geopolitics
    • Public Relations
    • Business & Commerce
    • Digital Platforms
    • Government & Politics

    Declining trust in institutions, ideas, and geopolitical stability is creating a volatile environment that demands new leadership approaches.

    University of Sydney: 2025 Skills...
    Eroding Institutional Trust
    Declining trust in institutions, ideas, and geopolitical stability is creating a volatile environment that demands new leadership approaches.
    Impact Areas Corporate Social Responsibility, Geopolitics, Public Relations
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Business & Commerce, Digital Platforms, Government & Politics
  • Inelegant Energy Transition
    • Navigating Global Uncertainty
    • Business Strategy
    • Energy
    • Sustainability
    • Business & Commerce
    • Global Challenges

    The transition to renewable energy is proving more complex and fragmented than anticipated, requiring leaders to manage the tension between short-term realities and long-term visions.

    University of Sydney: 2025 Skills...
    Inelegant Energy Transition
    The transition to renewable energy is proving more complex and fragmented than anticipated, requiring leaders to manage the tension between short-term realities and long-term visions.
    Impact Areas Business Strategy, Energy, Sustainability
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Global Challenges
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