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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Foundation Giving Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Foundation relations
    • Nonprofit fundraising
    • Business & Commerce
    • Finance & Money

    Foundation giving is expected to see the strongest growth in 2025, outpacing other giving sources.

    HubSpot: Nonprofit marketing and fundraising...
    Foundation Giving Growth
    Foundation giving is expected to see the strongest growth in 2025, outpacing other giving sources.
    Impact Areas Foundation relations, Nonprofit fundraising
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • CRM for Donor Management
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Donor relations
    • Fundraising
    • Volunteer management
    • Business & Commerce
    • Data & Privacy

    CRMs remain essential for managing donor relationships and maximizing fundraising efforts.

    HubSpot: Nonprofit marketing and fundraising...
    CRM for Donor Management
    CRMs remain essential for managing donor relationships and maximizing fundraising efforts.
    Impact Areas Donor relations, Fundraising, Volunteer management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Data & Privacy
  • Connected TV Scales Stories
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Storytelling
    • Sports Broadcasting
    • Streaming Advertising
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Streaming platforms are investing in live content and advertising solutions, offering brands new ways to scale storytelling.

    Dentsu: The year of impact...
    Connected TV Scales Stories
    Streaming platforms are investing in live content and advertising solutions, offering brands new ways to scale storytelling.
    Impact Areas Brand Storytelling, Sports Broadcasting, Streaming Advertising
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Creative Agency Restructuring
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Creative Agencies
    • Marketing Campaigns
    • Brands & Advertising
    • Business & Commerce

    Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.

    Forrester: Predictions 2025 B2C CX
    Creative Agency Restructuring
    Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
    Impact Areas Advertising, Creative Agencies, Marketing Campaigns
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • TikTok Remains Unbanned
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Digital Marketing
    • Social Media
    • US-China relations
    • Brands & Advertising
    • Cybersecurity
    • Government & Politics

    Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025.

    Forrester: Predictions 2025 B2C CX
    TikTok Remains Unbanned
    Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025.
    Impact Areas Digital Marketing, Social Media, US-China relations
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Brands & Advertising, Cybersecurity, Government & Politics
  • Niche Power
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Partnerships
    • Community Building
    • Content creation
    • Influencer marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities.

    Dentsu: The year of impact...
    Niche Power
    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities.
    Impact Areas Brand Partnerships, Community Building, Content creation, Influencer marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Connected TV Scales
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Brand Storytelling
    • Live Sports
    • Streaming Services
    • Video Content
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities.

    Dentsu: The year of impact...
    Connected TV Scales
    Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities.
    Impact Areas Advertising, Brand Storytelling, Live Sports, Streaming Services, Video Content
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Power in Niche Communities
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Building
    • Influencer marketing
    • Targeted Advertising
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.

    Dentsu: The year of impact...
    Power in Niche Communities
    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.
    Impact Areas Community Building, Influencer marketing, Targeted Advertising
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Pre-Super Bowl Buzz Building
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Influencer marketing
    • Super Bowl marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.

    Contagious: Grand prix insights 2024
    Pre-Super Bowl Buzz Building
    Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.
    Impact Areas Advertising, Influencer marketing, Super Bowl marketing
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Leveraging Unspoken Truths
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand marketing
    • Consumer Engagement
    • Product authenticity
    • Brands & Advertising
    • Consumer Attitudes

    Brands are tapping into relatable, unspoken consumer truths to create authentic connections and drive engagement, turning shared experiences into powerful campaigns.

    Contagious: Grand prix insights 2024
    Leveraging Unspoken Truths
    Brands are tapping into relatable, unspoken consumer truths to create authentic connections and drive engagement, turning shared experiences into powerful campaigns.
    Impact Areas Brand marketing, Consumer Engagement, Product authenticity
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes
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