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Short Trend Summary
Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.
Shifting Customer Expectations- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer Experience
- Marketing
- Product Development
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.
Interbrand: Best Global Brands ReportShifting Customer Expectations
Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences. -
Short Trend Summary
Tokenization of real-world assets is gaining momentum, driven by institutional interest and the potential for increased efficiency and liquidity.
RWA Tokenization Expansion- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Asset Management
- Capital markets
- Investment
- Business & Commerce
- Emerging Technology
- Finance & Money
Tokenization of real-world assets is gaining momentum, driven by institutional interest and the potential for increased efficiency and liquidity.
Coinbase: 2025 crypto market outlookRWA Tokenization Expansion
Tokenization of real-world assets is gaining momentum, driven by institutional interest and the potential for increased efficiency and liquidity. -
Short Trend Summary
Robotics is becoming more accessible and integrated into various sectors, driven by advancements in AI and IoT.
Robotics Democratization- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Construction
- Healthcare
- Manufacturing
- Smart Cities
- Business & Commerce
- Emerging Technology
Robotics is becoming more accessible and integrated into various sectors, driven by advancements in AI and IoT.
Globant: Tech trends 2025Robotics Democratization
Robotics is becoming more accessible and integrated into various sectors, driven by advancements in AI and IoT. -
Short Trend Summary
Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.
Rise of Entertainment Brands- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Advertising
- Brand Building
- Consumer goods
- Marketing
- Media
- Brands & Advertising
- Business & Commerce
- Entertainment
Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.
Smallworld: How brands win in...Rise of Entertainment Brands
Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share. -
Short Trend Summary
Creator-driven media franchises are rapidly gaining popularity and influence, coexisting with and sometimes surpassing legacy franchises.
Rise of Digital Franchises- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Entertainment
- Gaming
- Media
- Brands & Advertising
- Digital Platforms
- Media & Information
Creator-driven media franchises are rapidly gaining popularity and influence, coexisting with and sometimes surpassing legacy franchises.
YouTube: Global trends reportRise of Digital Franchises
Creator-driven media franchises are rapidly gaining popularity and influence, coexisting with and sometimes surpassing legacy franchises. -
Short Trend Summary
Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.
Rise of Creation- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Arts and Crafts
- E-commerce
- Education
- Social Media
- Business & Commerce
- Digital Platforms
- Lifestyle
Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.
The Media Store: Trends 5...Rise of Creation
Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI. -
Short Trend Summary
Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction.
Rise of AI Avatars- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Companionship
- Customer service
- Entertainment
- User Interfaces
- Business & Commerce
- Emerging Technology
- Entertainment
Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction.
Infotech: Tech trends 2025Rise of AI Avatars
Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction. -
Short Trend Summary
Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Retail Reshapes Media- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- E-commerce
- Media Buying
- Retail Advertising
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Dentsu: The year of impact...Retail Reshapes Media
Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures. -
Short Trend Summary
Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Retail Media Reshapes Advertising- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Dentsu: The year of impact...Retail Media Reshapes Advertising
Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures. -
Short Trend Summary
Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.
Retail Media Reshapes- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Media Buying
- Retail
- Shopper Data
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.
Dentsu: The year of impact...Retail Media Reshapes
Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.